Crowd_5090

Launch Party: Fortune & Frame

We’re still recovering from the successful preview party we threw for jewelry client Fortune & Frame. Charged with planning every detail of the Summer Cocktail Event, our ultimate priorities were to generate buzz, create awareness, and encourage attendance by media and fashion industry insiders.

The event took place at Michael Angelo’s Wonderland Beauty Parlor in NYC’s Meatpacking District. One of the...

experts

6 Ways to Be an Expert…Even if You’re Not One!

Originally posted in 2009. Possibly more relevant than ever now.

Just like high-end designers have to deal with Canal Street knock-offs, the world’s experts are now finding themselves in a similar predicament: fake experts are stealing their thunder and shillin’ their thought leadership at second-hand rates. Here’s what we have to say about it…

If you can’t beat ‘em, join ‘em. Because the true...

Mic

CVM Makes [Radio] Waves!

A few days ago I did a radio interview with Maria Reitan of PurseStrings, a show about marketing to women. Because I get totally nervous when it comes to live media of any type (the irony, I know), I jotted down some rather extensive and meticulous notes beforehand. After all, I can’t be expected to answer tough questions like “Tell us about Channel V Media?” on the spot like that… (Hopefully I’ll nail...

Fix Problems

Marketing Can Actually Fix Problems, Not Just Make Them Look Better

The best marketing strategy is the one that addresses actual business problems, not just the messaging, positioning, and communication ones. While not a lot of marketing agencies are given free reign to come in and clean up house, let’s pretend for a minute that they are.

Here are a few specific ways healthcare marketers, in particular, can take a preferred tactic to the next...

Lowest Common Denominator

When Green Is The Lowest Common Denominator…

Ten years ago, being green was great for marketing. It was unique, it was innovative, it was thoughtful…it was a real marketplace differentiator. Now it’s simply expected.

So what does this mean for marketers? It means they’re back to square one: they need to have a great product—not just a green one.

Read CVM’s Latest article on the cliche of green marketing at...