Posted by Gretel Going on Tue, Aug 10, 2010 @ 06:11 AM
If you’ve worked with a pervert, a womanizer, or a garden variety douchebag, who simply can’t keep his (her?!) hands to himself, we need your stories for the Clients from Hell book (hitting online bookshelves November 1, 2010). And we need them now...
We want to hear about client advances, copped feels, inappropriate gestures, weak double entendres, sexual innuendo and overall boundary-crossing. Bonus points for stories that result in lost accounts, counseling, firing, or just general cases of the creeps. (Bonus-bonus points for stories that result in reciprocated favors!) Don’t hold back, folks. Remember: this is anonymous. And we know you’ve got stories, so spill ‘em. No story too big or too small. Yeah, that’s what your client said…
Submit your stories anonymously here.
Posted by Kate Fleming on Mon, Jul 12, 2010 @ 11:35 AM
Some of you (well, maybe, someone) may have noticed that we've been a little quiet here at CVMonologues. And since we're never at a loss for words, that may be confusing to you. Sorry about that. The fact is that we're in the midst of redesigning our website, and while that behind-the-scenes magic is taking place, we decided to hold off on new posts. But don't fret: Once the new site is up, we'll be back in full force.
In the meantime, however, we've been brought out of blogging hibernation by a very special delivery this morning from our old friends at sweetriot. Since we last saw them, the brilliant minds behind those yummy little tins of chocolate-covered cacao nibs retreated, Wonka-like, to their cacao labs to dream up the new yumBar. Yes, it's true, you can now get the same chocolatey-nibby goodness of their "peaces" in bar form.
At this point, I'm sure you're saying, Well, that's great, Kate. Good to know about sweetriot, but what the heck does this have to do with CVM? And what's with the crazy picture? Patience, patience. I'm getting there.
It all started two weeks ago Monday. A VERY HOT Monday, when Genna and I descended on New York's Javits Center for the annual Fancy Food show. As we dashed across an over-sunned and steamy 11th Ave toward the air-conditioned building, we unexpectedly--and delightedly!--encountered two sweetrioters on the sidewalk. In their signature light blue shirts with their riot signs (and seemingly unfazed by the heat), they were giving out "golden tickets." Fill out the tickets and visit the sweetriot booth to enter to win something delicious. Chocolate? Golden tickets? Of course, we were in.
I no doubt would have stopped by the booth to say hello to energetic and smart sweetriot founder Sarah Endline (who also gave Gretel and me some great advice when we first started our business), but a little deal-sweetening is always nice.
Long story short, we visited sweetriot's booth, said hi to Sarah, and submitted our golden tickets. And last week I learned that I had won a sweetriot yumBar cake!
Which brings me to this morning, when the very cute--and very sweet (though not too sweet--one of the nice things about all sweetriot's chocolates)--yumBar "cake" was delivered to our office. Not only does it promise to be delicious, but it was obviously made by hand with love (yes, those are all hand-applied yumBars, along with a tiny sweetriot flag, and gold candles--what didn't they think of??).
Yum, indeed...
Thanks, sweetroit!
Posted by Kate Fleming on Thu, May 06, 2010 @ 11:12 AM
When it comes to Facebook, I’m generally a realist. Whatever complaints I, and many others, have about the site, for now the social network is the primary way that diffuse and extended webs of casual friends, colleagues, past classmates, and the other random people we meet (and generally like) in our daily lives have to stay connected without too much effort.
But I have to wonder when the tipping point will come. For a few, it has already. When Facebook changed privacy settings last month in a way that required users to opt out of rather than into privacy protection, users across the board were irritated. A few were angry enough to delete their profiles, but most of us grumbled then made the necessary changes.
That experience wasn’t the first, however, and it has made users increasingly distrustful of Facebook and its willingness to do right by users’ privacy. As it is, I already see users disengaging from the site. Of my friends, I would estimate that only 10% post with any regularity and I’d guess that only 25% check it regularly. Maybe that’s because many of them are older and busy with their circle of real-life family and friends, but in all honesty, I don’t think habits differ that much with age. I’m friends with a number of former students (yes, I was an English teacher in a past life), who are in college or their early twenties, and I sense that they are on less frequently than many of my peers. In truth, the people who seem to use it the most are in business and marketing—not just because they’re doing business all the time, but because they seem to be the only people who check the site regularly and feel interested in keeping up with how people are using it. So, even if they’re not doing business, it is at least the cause of their regular interactions with the site.
Then yesterday the news broke that Facebook had yet again compromised its users’ privacy. This time, it was apparently accidental—a glitch allowed users access to other members’ private information—and Facebook worked quickly to fix the problem. But how much more will users put up with?
Despite the fact that I am a marketer and should, therefore, be among those who want to throw privacy to the wind in order to collect any and all information about people, the truth is that I am insanely private and I wince at most public displays (for myself, at least). So while Gretel’s busy sharing all kinds of things (I’m not saying she’s oversharing, she just likes an audience and likes to entertain people with the funny/bizarre/random/interesting goings-on in her daily life.), I, on the other hand, don’t like to update my Facebook status, I mostly find Twitter irritating, and even posting to our blog can feel like putting myself out there. What can I say, I like to fly under the radar.
And I kind of thought I was alone in that. In fact, I recently advanced my theory (in the privacy of our office, of course) that a whole generation raised by helicopter parents [who think that it’s okay to read their kids’ journals (!!!!!), eavesdrop on their phone calls, attend their job interviews, and more] actually hadn’t been raised with the same concept of privacy and therefore weren’t aware of their right to it and/or didn’t feel the same need for it as previous generations. (Good theory, right?)
Well, it turns out I might be wrong. I just came across a study released on April 15 by researchers at the University of California, Berkeley and the University of Pennsylvania that found that young people (18-24 year olds) are as cognizant of privacy issues as older Americans (like me and beyond).
Some of the findings (read a complete article on the study by the AP):
- Eighty-eight percent of people of all ages said they have refused to give out information to a business because they thought it was too personal or unnecessary. Among young adults, 82 percent have refused, compared with 85 percent of those over 65.
- Most people — 86 percent — believe that anyone who posts a photo or video of them on the Internet should get their permission first, even if that photo was taken in public. Among young adults 18 to 24, 84 percent agreed — not far from the 90 percent among those 45 to 54.
So if the generation raised on technology and by overly-involved parents still value their privacy, why aren’t they more up in arms about Facebook? And why do they continue to post embarrassing photos of themselves and their friends on a site that might just allow for lapses that would allow their parents, future employers, and who knows who else to see them?
According to researchers, a couple of factors might be worth considering. From the AP: “Although they grew up in the digital age, young people know surprisingly little about their rights to online privacy, the study found. They seem more confident than older adults that the government would protect them, even though U.S. privacy laws offer few such safeguards.” Furthermore, “There is also some evidence that, by virtue of their age, adolescents and young adults' brains are hard-wired toward risky behavior, the report said, citing past psychological studies.” In other words, they cede their privacy not because they want to, but because they can’t help themselves. But only for so long…
All of which suggest that in the end the future of Facebook will likely lie with Facebook. If Americans are actually pretty consistent about their desire for privacy, continuing breaches and lapses will likely raise hackles and drive social networkers to look for options elsewhere. In a constantly evolving digital landscape, there’s no reason to think that something even better isn’t just around the corner. At which point, much like the friend you stop sharing personal stories with because she just can’t keep them to herself, Facebook will find itself with no secrets to share.
Posted by Kate Fleming on Thu, Apr 22, 2010 @ 02:13 PM
We can't exactly claim to be a bunch of raging environmentalists here at Channel V Media, but we do care about the planet, and we're excited to be working with and talking to more and more green-focused companies. Many of them are led by entrepreneurs who recognize that they are at the vanguard not only of changes in consumer habits and cultural attitudes, but of changes that will eventually be essential to preserving our quality of life and our future. That said, they are also sensible businesspeople, and they know that getting consumers to make better choices isn't going to happen overnight, and it isn't going to happen by lecturing or hectoring.
No, many of the most successful green brands are working with consumers habits and lifestyles to help them make incremental change through greener versions of products they already know and love.
As our very own Genna Mazor so eloquently put it in her recent Marketing: Green article for MediaPost, "Consumers Do Want to Be Green, But They Are Also Lazy." Truer words were never spoken.
To make her point, Genna features the work and products of our client our client Core Bamboo. (No doubt there are plenty of other great examples--we just went with the one we know best.) Core Bamboo is guided by ethical, sustainable, and earth-friendly principles, but they also make beautiful bamboo products (bowls, cutting boards, servingware, and more) that are practical, affordable, and appealing to the average consumer. They even make a product called LuxeWare, a line of disposable bamboo plates that is specifically designed to replace the heavy-duty paper and plastic that are the hallmarks of most summer picnics and barbeques.
So, yes, on this Earth Day, we will dream big about major future value shifts when it comes to the planet, but we're also happy to be working with companies--and people--that are making a difference now.
Posted by Gretel Going on Thu, Apr 08, 2010 @ 09:25 AM
Last year, our inbound marketing partner Hubspot teamed up with our client King Fish Media and content marketing company Junta 42 for the first in a series of three studies on media and measurement. This year the three are teaming up again for the second study in this series: Social Media Usage, Attitudes and Measurability: What do Marketers Think?
Whereas the 2009 survey asked marketers about their use of custom content, the future allocation of marketing dollars, and whether they planned to ditch traditional marketing methods for shiny and new social ones, this year's survey launches from a very distinct vantage point: marketers are most definitely investing in social media. But while we may know that many companies have jumped on board, there's still a lot to learn about the usage habits, attitudes and future plans of marketers and other corporate executives.
That being the case, the questions this time around revolve around how marketers are measuring social media's effectiveness-qualitatively, quantitatively, or otherwise-as well as the design and management of their social media programs, and the different social media services/networks they're engaging with.
Needless to say, there's still a lot to learn, and we hope that with your collective feedback, they'll end up with a lot of useful information to share with you. In return for your time, Hubspot, King Fish Media and Junta42 are offering participants exclusive access to the survey for one week prior to making it available to the general public and media. The results will be compiled into an e-book format and will be supplemented by an in-depth analysis.
So, without further ado, we introduce you to Social Media Usage, Attitudes and Measurability: What do Marketers Think? Please take a few minutes to offer your insight and feedback: www.kingfishmedia.com/socialmediasurvey.
Posted by Gretel Going on Wed, Mar 24, 2010 @ 06:32 AM
Yep, us.
Back in September, Drew McLellan and Gavin Heaton announced that they were getting ready for round three of their multi-author marketing book Age of Conversation. Having authored a chapter for AOC 2 and witnessing the laborious process Drew and Gavin endured to edit, design, publish and distribute the book, I was amused by the subject line they chose to announce this year's project: "Some call it insanity--we call it Age of Conversation 3." Sounds about right.
So, naturally, I signed up to contribute another chapter. Then, the next day, I decided that I wanted a bigger part: I wanted to publish the book. (And when I say ‘I', I mean the collective ‘I'--as in, me, Kate and the entire Channel V Media/Channel V Books team.)
Not only did I know that Drew and Gavin had to dive in head first to learn the publishing business the last two years (you know, on top of being editors, designers, marketers and project managers for the past two books), we'd just launched our publishing arm, Channel V Books, which was basically designed for this project. How? I'll make this quick.
Channel V Books is a publishing model we designed for business thought leaders who are building their personal brands and marketing platforms--whether to promote themselves, their companies or their services in order to attract new opportunities. Often times, after working with us, their natural next step is to solidify their brand or promote their company by publishing a book that reinforces their stance on whatever it is that they do. And quite frankly, they don't have the desire to become publishers and distributors in their spare time, nor the patience to work with the big traditional publishing houses. I mean, really--can you imagine an 18-month turnaround on a book about online-anything? Or trying to keep up with a slew of book orders coming through your website in order to clear your garage of the 2,000-book minimum order your self-publisher made you purchase to get a "discount"? There's got to be a better way...
After a couple years of research and debunking the status quo, there is, and, well, the rest is history. We approached Drew and Gavin, and told them we wanted to help. But let's be honest here: as much as we were doing this out of the kindness of our little blackened hearts, I'd be lying if I didn't say we were slightly swayed by the fact that all 180--yes, 180!--authors are thought leaders who we'd love to work with when they publish their first/next books. (Seriously, call me...) Oh--and all profits from the sale of the book are donated to the Make-A-Wish Foundation, which is pretty great.
But enough about us, let's talk about talking. Or talk about conversation, rather. I present you with: Age of Conversation 3: It's Time to Get Busy!
Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 300 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than first meets the eye, Age of Conversation 3 shows which platforms, tools, and approaches truly work.
From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision and even the way we source, retain and engage our staff.
"Social media" is the business buzzword of 2010.
But what's happening beyond the hype? What are the practicalities that social media are imposing on our business practices?
In Age of Conversation 3: It's Time to Get Busy!, the world's leading practitioners share their stories, ideas, strategies and observations. Each chapter yields practical insight and valuable experience. The third book in the Age of Conversation series is crowdsourced, bringing together hundreds of authors from across the world, which means diverse perspectives and innovative approaches that reflect the global, changing nature of business today.
Want an update when the book comes out? Sign up here.
Posted by Genna Mazor on Wed, Feb 03, 2010 @ 03:25 PM
If you haven't yet heard of our grass-fed meat client, U.S. Wellness Meats, you will soon. John Wood's Missouri-based farm has been making the round on foodie blogs and in green mags (look for him in the May/June issue of Sierra!) and the meat is getting quite the rep for its gourmet taste, healthfulness and sustainability. Everyone at CVM can attest to the quality of the U.S. Wellness Meats grass-fed meat, grass-fed dairy and free range poultry. We even tried the jerky.
John was featured most recently on MediaPost's Engage:Green when yours truly wrote a post on how CVM made over U.S. Wellness Meats' image. With a little creativity, ingenuity and elbow-grease, we turned the collective of grass-fed family farms into a force to be reckoned with. Check out the original post on MediaPost here.
Posted by Gretel Going on Fri, Jan 29, 2010 @ 10:52 AM
Dan Waldschmidt's website is a great example of a personal brand site
that embodies the five tips outlined in this post*
Although the concept of transforming yourself into a personal brand isn't a new one, it's more prevalent than ever these days. This is true for many reasons--the influence of Internet/social media, ego, and an ever-evolving definition of what's cool. Not to mention, the following factors:
- It's no longer taboo for public figures to endorse brands or to put their own names on products. In fact, whereas even ten years ago, actors, musicians and other high profile people risked losing all street cred for shilling a product, it's now cooler-and more profitable-than ever.
- In the age of transparency, faceless corporations are, like, so 1998, while having a well-known face that consumers can relate to at the front of your company is totally in vogue.
- Personal brands can charge people more for appearances, books and other opportunities, than they could if they didn't have a solid brand platform. In other words, if there are two people with the exact same expertise and value to offer, the one with the stronger personal brand platform will always 1) be the first choice for most opportunities, and 2) get paid more as a result. Not only do they come with an existing audience, they also offer a certain cachet.
Really, the main tenets of creating a solid personal brand platform are the same as creating any brand platform: good messaging, widespread appeal, finding a way to say the same old thing in a new and exciting way, and smart overall packaging. When it comes to doing this in the online world, you need to start with a website. Here's how to get started:
1. Use your name as the URL. Sounds obvious, right? You'd be surprised how many people don't do this. Even people who have made a conscious decision to transform themselves into brands are often timid or uncomfortable with the idea of, well, transforming themselves into brands. And this usually results in using some seemingly clever URL that encompasses the essence of what they're trying to communicate with their brand, rather than using their name, which is one of the simplest and most effective ways to reinforce and brand your brand.
2. Put yourself at the center of it. Duh. This might sound even more obvious than the above tip, but again, it's not always a given. You have to remember that many personal brands are not expert marketers, so they have a tough time branding themselves. Personal brands are often people who are experts at what they do, thought leaders, or other standouts in their industries. They know that they could be effective as the public face for a particular concept, but that doesn't mean that they're particularly savvy when it comes to implementing a brand strategy. If this is you, make sure that your beautiful mug is front and center on your website.
3. Showcase whatever it is that people know you for or what you want people to know you for. Your personal brand website should not just be a shrine to you and the things you like; it's got to have a very clear objective. As much as your brand is all about you, it's even more so about your audience. Are you known for you great insight into X? For your stunning looks or dazzling sense of humor? Do people gravitate toward you because they can always count on you to do Y? Well then, make sure those are the things people get the moment they land at YourName.com. This will yield a much better response than your list of "100 things you didn't know about me." (Yes, these are fun, but they shouldn't be the centerpiece of your message.)
4. What do you want people to do? So, you've done your due diligence by giving people what they want, and thus given them a reason to come to your site in the first place. Now it's their turn to return the favor and do what you want them to do. Is this inviting you to offer a keynote at their next event? Is this an interview with popular media outlets on your area of expertise? Maybe you want to pitch your own show, become the next Oprah, get a book deal or simply attract more interest in an organization you're associated with. Whatever it is, make it obvious-your being a brand alone is not enough.
attract submissions for a multi-author book project--something
she makes immediately clear to visiitors.*
5. Partner with someone who knows you better than you know yourself. For the same reason that every writer needs an editor, every personal brand needs to partner with someone who can give critical feedback and offer an outside perspective. Because you know yourself so well, it's easy to misinterpret the way you appear to others. In other words, your image of yourself is based on a well of information that other people don't necessarily have access to. For this reason, you must take into consideration an outsider's point of view. And make sure that outsider is qualified to do such-meaning, they must know your industry, understand what you're trying to achieve, and have experience with what you're trying to accomplish. Going back to the writer-needing-an-editor example-your mom and best friend are always going to tell you that they love your book-but at the end of the day, they're not necessarily qualified to give you a credible opinion that matters. Find someone who is.
*What can we say? We practice what we preach: site created by us.
Posted by Erin Ferretti Slattery on Tue, Jan 12, 2010 @ 12:31 PM
Well, here it is, practically the middle of January, and your New Year's resolutions may have already taken a beating. (Chocolate cake, anyone?) If you're searching for a way--any way--to make good on at least one set of resolutions, try making some that you have a powerful incentive to keep-resolutions for your business.
1. Make 2010 the year you and your company master the art of social media and mobile marketing. Facebook, Twitter, Foursquare and iPhone apps can be powerful ways to reach your audience--as long as you have good indications that your audience exists on each. If you're not yet active in social media, don't dive in headfirst. Figure out why you want to be on each site, and what distinct strategies and goals you have for each.* Another element to consider: whether you'll have the time and resources to devote to these, long-term. Not every company and brand needs an iPhone app. Where will you get the most bang for your social-media buck?
* May we recommend: "Going Social: 12 Key Things You Must Consider When Developing a Social Media Program for Your Business, Brands, or Clients"?
2. A corollary of #1: If you're using multi-channel marketing, make sure the content is varied and compelling on each channel. Die-hard fans will follow you to the ends of the earth (or at least to both Twitter and Facebook), but no one wants to read Twitter updates that end in "#fb." Determine who your target audiences are for each site and offer them solutions that fit their needs. United Airlines, for example, interacts with customers regularly on Twitter via special offers and air-travel advice--but United doesn't seem to have figured out what it's doing on Facebook: despite having over 13,000 fans, the company has not posted anything since setting up the fan page.
3. Social media listening. So you're on Facebook and Twitter, updating, retweeting, interacting, and generally being a rock star. Congratulations. Guess what? If you plan to treat your online activity as more than an echo chamber, you're also going to need to listen to how people respond to what you're putting out there. Monitoring what people are saying (tweeting, blogging) about your company, and tracking your company's reputation online, can be critical in positioning your business and its brands. You can do this via real-time search results from Twitter (now featured alongside Google search results), or--if you need more complex feedback--via a web-based application like Scout Labs. (Previously on CVMonologues: "Have You Searched Your Brand Recently?")
4. Online video. Take a good look at whether online video could offer a significant return on your marketing investment. One advantage? It's cheap. A Flip cam and basic editing software aren't going to break your budget. (Bloggers, take note.) Hip publishing house HarperStudio issues each of its authors a Flipcam and sends them off into the frozen tundra of the writing life with the expectation that the authors will send back video epistles chronicling their progress on that 80,000-word novel. For HarperStudio, this decision was a marketing bonanza. Whether you're an author, yacht manufacturer, or power-broker CEO, giving your customers a behind-the-scenes look at the creative processes at the heart of your business can be a serious (not to mention fun) way of connecting. Sites like Viddler and Vimeo offer a good idea of what you can accomplish.
5. Switching from website front-end matters to back-end ones: vow to take a hard look at your web analytics. Dig into yours to see what works. What content encourages visitors to visit--and linger--on your site? Which sites drive the most traffic to yours? (What's that? You don't have any web analytics, you say? Get thee to Google.)
6. Make sure your website encourages interaction with visitors--and that you're set up to support that interaction. Is your site the 2010 online equivalent of your great-aunt's living room, complete with plastic-covered lampshades? Does it say, "Look, but don't touch"? (If you're interested in changing your site from a brochure-style presentation to one that generates visits, have we got a blog post for you.)
7. Trim down. (Not you, your company.) When building a brand strategy, companies often throw everything at the wall to see what sticks. While this may work if you have endless funds and infinite hours in a day, you're probably better off honing the strongest and most cost-effective aspects of your strategy.
8. Put yourself in your customer's shoes. Since nearly every company has a presence online, the only way to distinguish your brand is through its quality (and let's assume yours is top-notch) and--perhaps more importantly--the way you treat people interested in it. Put in writing your commitment to customer service, and live it. There's a reason why the first five pages of hundreds of Google results for Zappos are full of adoring prose.
9. But that's not enough--you've got to be authentic in every interaction with customers. Could the last five people who interacted with your product or service identify what your company stands for? If not, it's time to close the gap between what you say you are, and how customers perceive you.
10. Become a trusted source of recommendations. Customers expect you to recommend your own product, of course, but demonstrating your awareness of the market can also be advantageous. Maybe the question to ask is not "How can I help my customer buy my product/service?," but "How can I help my customer?"
There you have it: 10 ways your company can kick off 2010 in smart-marketing style. Put one of these on the calendar for the next 10 business days and at the end of two weeks, you'll have formulated a clear set of online strategies that will help your business strengthen its relationships with customers and clients. Let us know what worked best for you...and, hey, are you going to eat the rest of that slice of cake?
Posted by Gretel Going on Tue, Nov 03, 2009 @ 10:54 AM
What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool?
In the case of our client Praxis Consulting, a new website meant addressing their clients' and prospects' needs with content, content, content!
Praxis is a subrogation services company, which means they help insurance companies determine the at-fault party in auto accidents. Up until now, they've done just fine attracting business despite their very services-centric website, but that business didn't come in through their site; it came from traditional avenues such as trade shows, cold calls, etc. In essence, they realized they weren't taking advantage of this very important tool and were thus overlooking a huge source of leads by not speaking directly to their audience online.
Our solution was a content-rich site with multiple landing pages, and customer-centric language that would speak directly to insurance industry professionals. We also chose to build it on HubSpot's lead generation CMS to account for SEO and inbound marketing best practices.
Following are our objectives for this site, which should top the list for any company looking to make the transition from a navel-gazing informational site to a prospect-friendly one that attracts inbound traffic and leads:
- Position Praxis as THE expert in the subrogation industry. By placing Praxis's thought leadership content (such as benchmarking studies, eBooks, processes and industry acknowledgements) front and center, it's clear that Praxis is driving the conversation on subrogation and recovery.
- Directly address customer and prospect's needs in the context of the industry at large, rather than focus solely on Praxis's offerings.
- Enhance ability to be found by prospects in internet searches with extensive content and ability for easy and quick regular updates that will work to drastically improve Praxis's online rankng.
- Decrease bounce rate. In other words, we want people to DO something once they get to the homepage, rather than leave without clicking through and learning more. (Getting them there is only half the battle!)
- Introduce lead generation capabilities for Praxis's sales team. There are approximately 10 landing pages on the site where users are encouraged to offer their contact information in return for proprietary information. This information is then stored in a private database.
- Detailed lead details. Once someone offers their information, Praxis gets a digest of every page they've ever looked at and every page they look at going forward. This will allow for targeted messaging as it will give the sales team an indication of what problems prospects are trying to solve. We will also get email updates when a lead returns to the site.
- Compare Praxis's success to that of its earnest competitors' in terms of online rankings and top keywords.
- Make it look pretty. Hey, it's a superficial world we live in!
The only thing we're missing now is a blog, something we highly suggest, but hey, it's not for everybody. We have a feeling we'll get our way eventually, though!