Mar 23, 2011

There’s no need to make an insulting blanket statement about the marketing and revenue potential of mobile apps and sites, or to launch into endless exposition about these new platforms’ expansive reach. These things are a given, and marketers and non-marketers alike know they need to get in on the action. It’s the what, the how and the why that are less...

  Feb 16, 2011

A few days ago I attended the Vivienne Tam fashion show with a friend. Her company was a sponsor, so we got the star treatment—backstage access, front-row seats, all that. While doing our thing backstage, I spotted a tall, blonde model (what are the chances?), surrounded by photographers. She was posing with an iPhone that had a thing popping out of it....

  Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

  Jan 5, 2011

As you might expect, we have a lot of conversations about online marketing and encounter a lot of people who have some strong opinions.  In light of that, it should come as no surprise that we’ve started to see some patterns emerge… When it comes to any individual’s or company’s feelings about websites, social media, digital content, and the like,...

  Dec 21, 2010

For the past three years, we’ve found ourselves scrambling to come up with the perfect holiday cards and client gifts. And every year we say we’re going to get a head start the next time around. This year was no different: We vowed. We scrambled. We (somehow) conquered. Thanks to an inspired brainstorming sesh by Keely and Chad, this year’s cards...

  Dec 1, 2010

The 10 Dos and Don’ts of Taking Business Headshots That Don’t Totally Suck… As someone who takes pride in being in the business world, but not of the business world, I tend to view the sterile habits, practices, and trends that so often define business culture from an outsider’s perspective. This is to say, I find it pretty difficult to get down with...