Call the Commissioner

From a rooftop in an industrial neighborhood of Brooklyn, Gotham Greens is redefining urban farming. New York City’s (and the nation’s) first commercial hydroponic farm, Gotham Greens is producing premium-quality lettuces, leafy greens, and herbs. With the first full-scale harvest of to local stores and restaurants in 2011, the innovative city farmers partnered with Channel V Media for the public launch of several new and exciting initiatives, and to properly disseminate their unique story.

PR & Audience Generation

Gotham Greens’ ability to use clean, renewable energy to produce sustainable and pesticide-free produce has taken the city-farming phenomenon to an entirely new level, and piqued the interest of top New York chefs. CVM capitalized upon this interest by focusing on getting the word out to media in a number of areas, including food & dining, business, technology, and local New York news.

The greens are some of the best tasting produce around, used by top chefs in the city. We knew this was a story foodies would love.

Hydroponics might not mean a lot to everyone, but business and technology reporters couldn’t learn enough about the farm of the future.

There’s a lot of talk of people leaving the city to farm, but people coming to the city to farm? Now that’s news. New York news outlets loved this local story.

Taking on Slavery in America

Cadwalader came to CVM with a challenge: Develop a defining brand and platform for a first-of-its-kind national anti-human trafficking pro bono initiative.

Website Strategy & Development PR & Audience Generation Branding & Design

To shine the spotlight on the domestic trafficking epidemic, Channel V Media conceived of and created a multi-faceted online media program. VS.: Confronting Modern Slavery in America and its destination website vsconfronts.org are already changing the face of advocacy and policy.

Since its launch, VS. has captured the attention of a national audience. Luis CdeBaca, ambassador for the U.S. State Department’s Office to Combat Trafficking in Persons, spoke at the VS. launch event. In the final week of January 2013, the VS. logo, tagline and anti-trafficking message ran more than 100 times a day for six days as a PSA on the NASDAQ billboards in Times Square in New York City.

The simple and iconic VS. logo and seal for the Cadwalader Women’s Leadership Initiative are already capturing the attention of audiences and praise for being instantly recognizable. Coupled with VS.’s unsparing tagline, elements suggest action and change.

vsconfronts.org is redefining pro bono initiatives in the legal world, setting a new standard for how law firms promote, advance, and collaborate on work for the public good.

CVM is working with VS. to expand its reach. Upcoming projects include the launch of the monthly newsletter, a print resources guide, a regular event series featuring panel discussions with experts from the frontlines of the fight against trafficking, partnerships with other law firms and the business community, and beyond.

Maxymiser
UK Invasion

When UK tech company Maxymiser entered the U.S. market, it partnered with Channel V Media to implement a PR and visibility campaign that would establish the company as the go-to option in an already-crowded market.

CVM’s goals were to help Maxymiser rise above its established competitors and generate new business leads along the way.

Website Strategy & Development Social media

PR & Audience Generation Content-Rich Media Branding & Design

In our two years of working together, Maxymiser has been covered more than 300 times, in publications ranging from mainstream consumer outlets like the New York Times, The Wall Street Journal, Forbes, TechCrunch, Mashable, PCMag.com, and Yahoo! News to niche trade pubs and blogs, such as Mobile Marketer, Internet Retailer, Practical eCommerce, Website magazine, CMO.com, Business Computing World and many, many others.

Maxymiser’s first infographic (written and designed by CVM) was picked up by over 50 publications in its first month, including Mashable, MarketingProfs, eConsultancy, WebProNews, CEO.com, and more.

Maxymiser’s founder is now a regular contributor for some of the marketing industry’s top publications, including MarketingProfs, Chief Marketer magazine, CMSWire, iMediaConnection, MediaPost, eM+C, as well as vertical trades like HotelExecutive, eTail Blog, and Chain Store Age.

Thanks to 10 original ebooks (written and designed by CVM), Maxymiser has generated thousands of new leads. In Q1 of 2012, CVM helped Maxymiser meet a quarterly lead quota equivalent to what it generated in all of 2011. From 2011 to 2012, the company tripled its U.S. client base.

The Arcade Original
Goes Mobile

Before Space Invaders, before Defender, and even before Asteroids, there was Sea Wolf.

When Coastal Amusements wanted to promote the mobile release of Sea Wolf — possibly the most popular arcade game of the 1970s — they came to Channel V Media for an intense two-month launch program.

Website Strategy & Development Social Media PR & Audience Generation Content-Rich Media Branding & Design

CVM created an aesthetically-pleasing, content-rich website that acted as the brand’s program hub and housed the associated blog.

We created comprehensive content and social media strategies, customized and pre-populated Twitter and Facebook profiles, and a demo video for use across all platforms.

We secured 22 app reviews from national news outlets, gaming fanatics, game trades, and tech/mobile blogs. USA Today made Sea Wolf one of its “portable picks” and Gaming Update declared Sea Wolf “Game of the Week”.

CVM introduced Coastal Amusements executives to the Apple app store marketing team, in order to explore ongoing marketing opportunities and the launch of new mobile games.

Available on the
App Store

Free Version

ETL’s Play on Sunday

When Morgan Spurlock teamed up with ESPN to do a documentary on the world of sports agents, the film’s featured NFL agent, Eugene Lee of ETL Associates, teamed up with Channel V Media to do an app for his players and soon-to-be professionals.

Mobile Development PR & Audience Generation

Launching alongside the ESPN documentary The Dotted Line, ETL’s Play On Sunday provides professional and elite-level football players with the tools necessary to maximize their careers and lifestyles on and off the field. From negotiation tips and endorsement deal support to insight on signing bonuses, scouting and pre-draft considerations, Play On Sunday offers serious football players the vital information they need before, during and after the draft, and throughout their entire career.

Morgan Spurlock’s The Dotted Line follows top agents in the NFL, the NBA and MLB to explore the turbulent and emotional ups and downs of recruiting, marketing, and negotiating record-breaking contracts for their top-tier clients. Agents Peter Greenberg and Eugene Lee are profiled along with their clients New York Mets’ pitcher Johan Santana and NFL hopefuls Jacquian Williams and Robert Hughes, prior to being drafted. Read the official ESPN release here.

The Play On Sunday app includes two custom playlists for players who need to chill out and get in the zone.—thanks to Jingle Punks, the entertainment industry’s go-to shop for hot and original tracks. Play On Sunday’s travel and dining features, video library, motivational tips, daily news feed and season schedule round out an app designed specifically for those livin’ the dream and getting the most out of their lifestyle as a current or future professional football player.

Shh... Don’t Tell the Tourists...

When everybody’s favorite city guide for locals converted its library of printed guidebooks into even more convenient iPhone apps, CVM converted the upgrade into media ink...

PR & Audience Generation

We had a hunch that large-city guidebooks ought to catch the attention of large city newspapers...

And that their digital counterparts ought to catch the attention of digital junkies...

And that a no-nonsense travel companion ought to... Well, you get it.

The Grass (Fed)
Is Always Greener...

With the help of CVM, U.S. Wellness Meats offers its consumers more than just tasty grass-fed meat. The company now shares its story and extensive knowledge of the grass-fed difference through its vast online network. In addition to its direct-to-consumer store, U.S. Wellness Meats now boasts a host of educational content, chef profiles, up-to-the-minute social media updates, seasonal recipes, expert testimonials, and more.

Website Strategy & Development PR & Audience Generation Content-Rich Media

When we began our work with U.S. Wellness Meats, its website existed purely as a direct-to-consumer online store. But we knew it needed to serves dual-purposes: in addition to acting as the company’s core revenue source, it needed to house the brand and nurture relationships with consumers.

Not only did we overhaul the site’s overall look and feel, we unearthed the brand’s story and translated a deep well of knowledge into an ongoing content program. The site now features a regularly-updated blog, farm history, interactive cuts glossary, extensive information on the health and environmental benefits of grass-fed meat, recipes, chef profiles, monthly landing pages, and more...

We work with chefs nationwide to provide fresh content for our monthly Chef profiles — a feature that appears on the homepage and newsletter.

With the brand’s rich story and delicious samples in our artillery, we’ve transformed their growing content library into the basis of a successful ongoing public relations program. Writers and bloggers of all shapes and sizes have since taken notice of the grass-fed company:

Head in the Cloud

As part of the roll-out of its new BPM and cloud computing solutions, IBM introduced an educational webcast series to increase its visibility among CIOs and other high-level technology professionals. CVM launched and managed a personalized social media and thought leadership program to drive registrants to IBM’s webcasts.

PR & Audience Generation

Our work will continue to emphasize audience generation, visibility and traffic for the webcast series through these two mediums and others.

Central to our audience generation initiatives is a regularly-updated blog with commentary from Larry Walsh (the webcast series’ content creator) on IBM, BPM, cloud and other technology-related developments.

The Eye on IBM blog acts as a hub for social media efforts, inbound links, and a library of upcoming and on-demand webcasts.

To drive traffic and interest to the webcast series, we partnered with Gibson to create and manage an ongoing, IBM-centric audience generation program on twitter.

Bamboo Goes Glam(boo)

Core Bamboo’s line of organic bamboo serveware was selling well in big box stores and online, but consumers still didn’t know the company by name. Enter CVM, whose big plans and hard work for Core Bamboo took the fledgling housewares company from anonymous to, well, a household name.

PR & Audience Generation

We knew that with a little elbow grease Core Bamboo’s dashing good looks would find a place in print...

And that with the right angle, the blogosphere would simply eat ‘em up...

Blades with a Story

Ergo Chef set off on a massive growth trajectory when it launched its first celebrity-endorsed knife line. The release of the Guy Fieri Knuckle Sandwich Series was not only the brand’s first foray into the high-profile world of celebrity endorsements, it was also Ergo Chef’s chance to put its name on the map once and for all. But doing so required calling in reinforcement...

Website Strategy & Development Social media PR & Audience Generation Content-Rich Media Branding & Design

In order to keep Ergo Chef’s existing customer database up to date on new products and interesting news, as well as grow its contacts for future direct marketing efforts, we introduced a the “Chop Talk” newsletter, playing off the accessible branding of the blog.

CVM worked quickly to revamp Ergo Chef’s online presence, starting with a new website and content-rich blog. Serving as a brand platform, an entertainment source, and an e-commerce solution all in one, the new site now supports sales, satisfies consumer curiosity, and offers retailers a place to learn more about the products.

When the Knuckle Sandwich line was ready for primetime, we launched a multi-faceted public relations program to increase the brand’s visibility among consumers, boost online sales, and catch the attention of additional national retailers. In other words, we got the word out...everywhere.

A good leader attracts many followers.

In the case of The Grossman Group, the company wanted to go beyond the normal network of communicators to reach leaders and decision makers directly. CVM worked with them to create a high-level and business-driven website that speaks to C-suite execs. That included giving them a direct line to company front-man David Grossman, with an advice-sharing iPhone app.

Website Strategy & Development Social Media PR & Audience Generation Content-Rich Media Branding & Design

1400% —

The annual increase in general awesomeness of the website.*

* As determined by measuring the increase in annual website traffic for the same period.

41% —

Almost half of all the people who visit the website engage with it by downloading something.

(As it turns out, most brands can’t even get 41% of their visitors to make it past their homepage.)

10% —

The average increase in people who express their desire to have content delivered straight to their inboxes each month.

600% —

The average increase of your brand’s inability to say social media doesn’t work, as proven by the average increase in this brand’s online following.

0 —

The number of new business leads generated through the website before CVM came on board.

1,223 —

The average number of business leads generated by each piece of new content.

Tipping the Scales

King Fish Media helps top brands become the media by launching their own content channels (as opposed to “renting” space from existing outlets). Determined to practice what they preach, but knowing the time/resource limitations of doing it on their own, King Fish found a friendly industry partner in CVM.

PR & Audience Generation Content-Rich Media Social Media

We worked with King Fish to launch a three-part marketing research series in order to launch its online resource center, attract the attention of multiple press outlets, and generate new business leads and website traffic.

We’ve worked side by side with KFM to launch a number of social media programs — dreaming up the program branding and designing platform-specific landing pages, backgrounds and logos where necessary.

As a direct result of our work together, KFM has won new business from a number of top brands; been quoted, mentioned or otherwise featured by hundreds of press outlets; and has greatly increased its overall online visibility through social media and other online activity.

Designers Doing It Live on Stage

Channel V Media went undercover as Cut&Paste’s secret weapon when it needed to drive visibility of and attendance to its signature event — a live digital design tournament that spans 16 cities worldwide.

Social media PR & Audience Generation

400 —

The number of mentions we attracted during the course of our six-month project.

800% —

The increase in media coverage Cut&Paste received, in comparison to the year prior.

Sold Out —

The consistent status of each tournament.

Fast Slow Food

NYC-based restaurant brgr is redefining the way Americans think about their food with sustainable, healthier versions (grass-fed beef burgers and Ronnybrook Farm Dairy milkshakes) of classics. In preparation for the launch of the second restaurant on the Upper East Side, the brand needed a social media and online rebrand, and to get food editors and writers — and everyone else out there — interested in brgr’s unique value.

PR & Audience Generation

We built out brgr’s social media presence with a new Facebook landing page and a Twitter redesign, not to mention a slew of new friends and followers.

brgr’s blog was little more than a place holder. We created a new design and focus for content.

We designed all branded collateral for the launch, including signs, postcards, and other branding elements.

Nearly 100 food editors, reporters, and bloggers responded to our event invitation.

brgr received coverage and interest from local and national media, as well as an enthusiastic response from NYC’s foodie blogger scene.