About a month ago we started working with Ellen Whitehurst, self-help entrepreneur extraordinaire. She was referred to us by another client, which seems to be the modus operandi in these parts. As the story goes, Ellen called a number of firms at the suggestion of other friends before she called us. She told us about her various product lines with some major national retailers, her regular columns with Redbook and iVillage, her new book Make This Your Lucky Day, and a bunch of other properties she has. We immediately knew what to do: Bring together all of Ellen's audiences into a central location and build Ellen's brand around, well, Ellen.