When U.S. Wellness Meats (USWM), a grass-fed meat producer and distribution company, realized that the existing educational materials on grass-fed meats were not only diffuse but often inconsistent, unclear, and downright false, they teamed up with Channel V Media (CVM) to convert what was a traditional e-commerce hub into a regularly-updated destination site for those looking for facts on sustainable eating, the difference between grass-fed and grain-fed meats, and the health benefits of their products.

Inspired by their customers’ passion for health and cooking, and the many communications they’ve received over the years, U.S. Wellness Meats uses their new platform to regularly feature professional and home chef profiles. CVM identifies and profiles prominent professional chefs who work with grass-fed meats, as well as customers who submit informal applications through a form on the site.

Customers are encouraged to submit their favorite grass-fed meat recipes through a form on the site. All recipes are then featured and archived for the USWM community’s use.

With so many cuts available, we realized the average consumer might get confused when browsing the choices. After all, buying meat online is a different experience from supermarket shopping, where items are tangible. Our solution was a basic interactive educational tool that allows users to explore the different types of cuts, to find out from which part of the animal each originates and to make educated decisions about their purchase.

USWM has identified schools as a target growth area, as a result of ongoing public concern about the nutrition value of school meals. Schools are invited to identify their needs and request further information about U.S. Wellness Meats’ school options through a custom lead generation form.

Now, instead of relying on outside media to educate its consumers, U.S. Wellness Meats can do it on their own with full knowledge that the information they’re offering is accurate.