Story Worldwide Story Worldwide Story Worldwide

The Insight

Story Worldwide believes that the key to brand success is effective storytelling — in any channel, anywhere in the world. But as the story so often goes, the agency had never taken the time to tell its own tale. When Story Worldwide asked CVM to craft and implement an aggressive publicity strategy, we delved into the company's inner workings to uncover its authentic storyline. Based on our findings, we decided to take a show-not-tell approach to publicizing the agency's conquests, heroes, wisdom, and hard work. Fortunately, this story has a happy ending.

The Plot

Focusing on the agency's work for recognized consumer brands, its abundance of internal thought leadership, insights and talent, and its role as leader of the PostAdvertising revolution, there was no lack of material to work with. And CVM left no stone unturned as we devised an outreach plan that would showcase the agency's story across industries, outlets, platforms, and continents.

The Narration

We worked with Story Worldwide to repackage existing thought leadership content into digestible bylines for trade media and lead-generation material for prospects; secured exclusives with top ad and media reporters prior to the launch of large consumer brands campaigns; and coordinated media briefings that worked to keep Story Worldwide's team members top of mind as go-to resources for upcoming editorials.

Story Worldwide
  • Story Worldwide has been working with Channel V for nearly a year with a somewhat lofty goal of "getting famous." And they've helped us do just that through their unique blend of guile, tireless effort, intelligence, connection to all the media we want to reach and most importantly, staying on top of the latest trends in this fast moving PostAdvertising Age. Our results have been stellar and our return on investment is through the roof. They are a delight to work with and we'll be back for more next year.

    — Simon Kelly, COO, Story Worldwide

The Characters

We highlighted the agency's staff—from its C-Suite and top editors to its photographers and designers—by placing profile pieces in a number of trade publications, which worked to showcase the agency's expertise across all of its practices. Finally, we managed and secured a number of speaking opportunities for the agency's executives, handled the submission of award entries for trade competitions, and managed a press release program that resulted in additional exposure and increased SEO for the company site.


Story Worldwide

A Happy Ending

Within six months, we secured over three times as much coverage as they received in the two years preceding. We helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online outlets, blogs, radio shows, and other print publications.

Executives from Story Worldwide have appeared at several conferences, including the American Business Media/FIPP Business Media Conference and Digital Hollywood's Advertising Week. They've contributed bylines to media outlets such as Adweek, Direct magazine, min's B2B, and Online Marketing for Marketers, and have been recognized in the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.