The founders of the Online Marketing Summit came to Channel V Media to help them create, manage and maintain an online marketing blog as an extension of the umbrella brand Online Marketing Connect. The blog, Online Marketing for Marketers (OMM), would feature posts from a wide array of online marketing experts and be an educational resource for all levels of online marketers. CVM came in the ground floor to help identify and involve bloggers, to design the blog layout, and to create the site’s back-end programming and user-interaction elements.

Over the course of several months, CVM recruited bloggers, created the site and populated it with relevant resources and content, and developed a reserve of blog posts to be included on the site when it launched. On its launch, OMM was a content-rich destination blog that quickly attracted the attention of its target audience. CVM continues daily management of the blog with editorial and oversight responsibilities for all content, and we also maintain relationships with all bloggers, keeping them informed of relevant news, encouraging them to post, and otherwise sustaining their relationships with OMM.