November 16, 2008
For One Production Company, It's All About the Power of Storytelling
A newcomer to the ranks of what are called brand storytellers, which include agencies like 42 Entertainment and Story Worldwide, is being formed by Epoch Films...

November 08, 2008
The Most Effective Brands Tell the Best Stories
Stop me if this sounds familiar: Audiences are fragmenting, budgets are being spread ever more thinly, your marketing message is increasingly harder to get across and the CFO wants to know your marketing ROI today. Well you'd better get used to it: Welcome to the Post-Advertising Age...

November 05, 2008
The Day After, Election-Flavored Ads
New York Times — United States The campaign, by Story Worldwide in New York, carries the theme “Chip in for change” and is to continue through Inauguration Day...

November 01, 2008
Come Election Day, one candidate will win all the marbles.
And come Inauguration Day, he'll rake in all the chips
A campaign set to launch in late October will place a virtual suggestion box on the Facebook product page for the patriot-themed "Stripes & Blues" chip variety from Terra Chips. Visitors will be able to inscribe on a virtual chip their suggestions for changes that the incoming White House resident...

November 01, 2008
It's All About Me
If you're reading this in the print edition of Direct, this article is not about you.

But if you're scanning it online in one of several browser windows while chatting via instant message with three or four friends as your iPod blasts in the background, you're probably a "millennial," a member of Generation Y - someone between the ages of 14 and 24 or so. Direct can't wait to get your reaction to this article, and is sorry it didn't have a chance to consult with you while the story was being researched...

October 24, 2008
Terra Chips Leverage Facebook Around Election
The campaign — created by Story Worldwide, which has employed its philosophy of "storytelling" and "narrative branding" as the keys to brand success for Unilever, Coty, Lexus and others — is a grassroots approach to counteracting consumer and retailer perceptions that S&B chips are best-suited for Independence Day celebrations, confirms Elizabeth Poon, category group manager, snacks and beverages for Hain Celestial...

October 24, 2008
False Measures: ROMI Allows Marketers to Skew Cost Calculations
The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment (ROMI) measurement is just that type of metric. Since business runs on dollars, marketers are always measuring something to justify the work they do. But when ROI falls short, they find themselves getting beaten up by the CFO...

October 14, 2008
Bank Communicators on the Hot Seat
There are four things banks and other financial institutions need to consider when approaching any type of communications surrounding the credit crisis, according to Kirk Cheyfitz, founder and CEO of New York's Story Worldwide, which handles Bank of America's annual report...

[SOURCE]

October 01, 2008
False Measures
The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment (ROMI) measurement is just that type of metric.

Since business runs on dollars, marketers are always measuring something to justify the work they do. But when ROI falls short, they find themselves getting beaten up by the CFO...

September 24, 2008
Customer Publishing Leagues
Customer publishing is one of the few industries finding itself well-placed to negotiate the downturn, writes Nicola Clark. In 2007, marketers spent almost pounds 1bn on customer publishing, according to figures soon to be released by Mintel and the APA...

TOP CUSTOMER PUBLISHING AGENCIES 1-33

12 Story Worldwide4,281,9294,130,908480819

September 15, 2008
Los Angeles Man Wins Unilever Contest
The results are in, and a Los Angeles man has been voted the winner in Unilever's Klondike national video contest. Joel Levinson took home the grand prize, $100,000, for his "across-the-world" video in the "What Would You Do For a Klondike Bar?" contest...

Story Worldwide worked on the campaign with help from other agencies...

September 15, 2008
Coty Bows JLo's Deseo For Men
Cosmetics firm Coty has launched the first element of its multi-platform push for its first men's fragrance under the Jennifer Lopez brand, Deseo for Men...

September 11, 2008
Future of marketing is a combination of journalism and marketing
Joe Pulizzi on his blog this week: I had the pleasure of being at the ABM/FIPP Global Media Conference for the past few days in New York City. One of the panels was on the growth of custom media solutions, featuring Jane Ottenberg (The Magazine Group), Kirk Cheyfitz (Story Worldwide) and Michael Hoeflich (Forum Corporate Publishing/Germany)...

September 10, 2008
Media Magazine
"Advertising as we have known it almost has no future. The only future it has is to drive people's attention to really useful, really interesting pieces of media that also fulfill the business purposes of a sponsor, or nobody would pay for it, and it would have to be great media in terms of audience engagement. What will happen with advertising is a debate that misses the point, which is that it isn't, 'What medium will it bein in?' - it will be in all mediums. And it isn't, 'Will it last?' - of course it will. But it's going to have to change dramatically in order to keep connecting with audiences. Advertising is just another form of media in the old-media landscape. The old-media landscape doesn't exist anymore."

— Kirk Cheyfitz is CEO and co-chief creative officer of Story Worldwide

September 10, 2008
The Junta42 Blog gave Kirk’s presentation at FIPP glowing praise
I had the pleasure of being at the ABM/FIPP Global Media Conference for the past few days in New York City. One of the panels was on the growth of custom media solutions, featuring Jane Ottenberg (The Magazine Group), Kirk Cheyfitz (Story Worldwide) and Michael Hofelich (Forum Corporate Publishing/Germany)...

September 10, 2008
Just An Online Minute… Back To The Future Of Media
[…] Straight off the plane and into the Future of Media party's arms was Simon Kelly, COO, Story Worldwide, looking dapper as always in dark pinstripes, if not a little jet-lagged. Rounding out the Story Worldwide clan was Jeremy Greenfield, Editor (and blogger over at PostAdvertising.com), with Story Worldwide new hire, Andrea Fjeld, who shyly sipped her cocktail as Jeremy slung her all over the room, introducing her at lightning speed to just about everyone...

September 8, 2008
Branded Music Events
[...] Finally, in stark contrast, we find the Magners Irish Sessions - celebrating the tradition of the intimate live gig. Musicians such as Sharon Shannon, Mundy and Damien Dempsey will take to the stage in a different UK city every night between 1 and 10 November. By becoming a friend on the MySpace page dedicated to the event, music fans have a chance to win tickets to the concerts. Blogger Mike Smith of nothingbutgreenlights.net will follow the tour, uploading blog entries, images and video onto the MySpace page. Content is also being uploaded onto Facebook, Flickr, YouTube and Last.FM. Content specialist Story Worldwide developed the concept which was conceived by Young Euro RSCG in Dublin...

September 7, 2008
Per "Esquire," Rupert Murdoch Is 21st-Century Influential.
We would not have bet on it because even if the billionaire News Corp. chairman lives to be 100, it would only encompass 31 years of the 21st century. But Esquire editor-in-chief (since June 1997) David Granger, who "looks ahead" with October's 75th-anniversary issue after "looking back" in celebrating the monthly's 70th in October 2003, tells min that Murdoch is among the 75 that he and his staff believe "are foundational to the creation of the new century.

September 5, 2008
Travel Expert Time: Moya McAllister of Endless Vacation
Hey Guys — heading to the beach for one last sand castle before this summer gig is up? Maybe you need some advice about how to frame that charming sea shanty! We'll be running a travel article over on School of Stock next week, but I got such great information from Endless Vacation Magazine's Moya McAllister when interviewing her for said article, that I thought I'd share some with ya now...

September 01, 2008
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More than 350,000 people voted for the winning beverage, which will start appearing on store shelves in January...

August 28, 2008
Magners to push live gigs via social networks
Magners Irish Cider has begun promoting a series of live gigs via social network sites including MySpace. The brewer has created a page on MySpace, which includes blog entries, images and video about the Magners Irish Sessions music tour. The content is to be distributed across similar pages on networks including Last FM, Facebook, Flickr and YouTube. The online campaign is being managed by ad agency Story Worldwide, which has appointed a dedicated community...

August 28, 2008
Magners appoints Story to push branded gigs
Magners Irish Cider has appointed Story Worldwide to handle its online marketing campaign for its Irish music Sessions...

August 27, 2008
Oasis redesigns website
Oasis, the fashion brand, has redesigned its website. Story Worldwide, which developed the site, has streamlined the purchasing process and created visually distinct 'sub-brand boutiques' such as Belle by Oasis. (Print)

August 22, 2008
Klondike Video Contest Nets More Than 500 Entries
Unilever USA is days away from unveiling the great length one ice cream lover will take for a Klondike bar.

The company has whittled down the field of entries in its “What Would You Do for a Klondike Bar?” video contest from more than 500 entries to four finalists. And it’s asking the public for help to choose the ultimate winner...

August 18, 2008
Story gives fresh look to Oasis website
LONDON - Women's clothes chain Oasis has redesigned its website with the help of direct marketing and digital agency Story Worldwide.

The site (http://www.oasis-stores.com) has been re-launched on the back of customer feedback, with the focus on making the purchasing and checkout process simpler. With 'one click' customers can add purchases to their baskets and new customers will find it quicker and easier to process their orders...

August 15, 2008
Oasis redesigns site as fashion destination
High street retailer Oasis has redeveloped its website in a bid to establish the brand as a fashion destination. The new site aims to simplify the online shopping process and provide customers with a better shopping experience as well as attract new visitors. […] The site has been developed by ad agency Story Worldwide, which also works for fashion retailers Agent Provocateur and Karen Millen...

August 14, 2008
Klondike fans battling to bitter, frosty end
"After a three-month wait, Unilever will finally reach a decision in its search for an ice cream lover who would do anything for a Klondike bar." So says Brandweek, but user-generated content is sooo 2006, I doubt anyone would care. But what do I know? Since June, KlondikeContest.com has received 500 videos and 123,000-plus votes, so someone's paying attention. Story Worldwide handled the effort. I'd like to see a UGC campaign where the winner is the entry that gets the least number of votes—the very worst piece of drek...

August 13, 2008
Unilever's Klondike Bar Narrows Finalists
After a three-month wait, Unilever will finally reach a decision in its search for an ice cream lover who would do anything for a Klondike bar...

August 12, 2008
GMA SmartBrief
Unilever's Klondike Bar will award a $100,000 cash prize to the winner of its "What Would You Do For a Klondike Bar?" video contest on Sept. 8. The brand worked with Story Worldwide to launch the contest in June, drawing more than 500 entries. MediaPost Communications...

August 12, 2008
Unilever's Klondike Bar Narrows Finalists
With the promise of a $100,000 cash prize, four finalists in the company's "What Would You Do For a Klondike Bar"? contest are counting the votes at klondikecontest.com.

For its first effort at engaging consumers online, the brand engaged digital agency Story Worldwide to create the campaign, which launched in June and attracted more than 500 videos.

Klondike will announce a winner the week of Sept. 8.

August 11, 2008
Custom fits: Why custom publishing is staying strong
[…] This is why, said Simon Kelly, COO of Story Worldwide, his clients are doing online in conjunction with print. “Every custom pub client has some type of digital component or companion. We're not seeing existing print clients that want to replace print with digital,” he said.

But even those marketers need an education, he said, since it's not enough to create, for example, a beautiful microsite and launch it. Customers will visit once and, not seeing a continual stream of new information, never come back. This may come as a shock for marketers unaccustomed to producing daily content and updates.

“When you think about content on the Web, you need to think about an editorial plan going out a year or two years. From a budget spend, we sit down and have our clients think about it over a long period of time,” Kelly said...

July 31, 2008
Unilever's Butter Campaign Draws More Than 430,000 Votes
The votes are in, and Unilever has declared a winner in its own presidential campaign. I Can't Believe It's Not Butter's heroine, "Spraychel" captured the coveted title of president of the fridge, beating out opponent Maxwell Butterman after receiving more than 430,000 votes...

July 28, 2008
What You Say
Featuring Jeremy Greenfield of PostAdvertising.com.

July 21, 2008
Agent Provocateur Web site has intimate appeal
Approach UK-based lingerie company Agent Provocateur, which has relaunched its Web site yearly for nearly a decade, wanted to broaden its international reach with its latest site...

July 16, 2008
The Importance of Online Storytelling for Branded Web Strategies
While I may not be introducing a new idea here, in today’s post-advertising world, where interruption is dead, the only way brands can connect with consumers is through useful, relevant and entertaining content — in other words, storytelling — online or off...

July 14, 2008
Duchy Originals Web site picks up APA gong
Duchy Originals, the organic food company founded by Prince Charles, has won an APA Award for its Web site. The site, designed by Story Worldwide, uses storytelling techniques to that aim to allow Duchy Originals deepen its relationship with existing and new consumers...

July 14, 2008
What You Say
Featuring Jeremy Greenfield of PostAdvertising.com.

July 11, 2008
What He Does For a Klondike Bar:
Interview with David Burrows, Senior Brand Director

Please tell us a little about your contest and what led Klondike to create it?
"What Would You Do for a Klondike Bar?" is a question of iconic status, and we want to encourage Americans to answer the questions for themselves in new and creative ways....

June 25, 2008
Spraychel Runs For President!
Here’s a fun little webisode thingy. It’s for I Can’t Believe It’s Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it’s all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.

June 25, 2008
(Author)ity: The Importance of Storytelling
Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people. Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts. Stories invoke the imagination so that listeners begin to own them almost as much as the teller.

June 25, 2008
Unilever Revives Webisodes For I Can’t Believe It’s Not Butter
Unilever has extended its series of Webisodes for its I Can’t Believe It’s Not Butter Spra. This one, including six animated Webisodes and one TV spot, plays off the presidential campaign.

June 24, 2008
Product Placement 2.0
The concept of weaving brands into the fabric of genuine entertainment properties has creative thinkers believing they might just have stumbled on the new advertising paradigm.

June 17,2008>
According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever digital media agency, Story Worldwide, created the Spraychel campaign.

June 17, 2008
On the stump, for Consumers
While the long primary campaign may have exhausted candidates and voters alike, Madison Avenue is busy rolling out politically themed ads, sometimes lifting incidents straight from the campaign trail.

June 16, 2008
What You Say
Featuring Jeremy Greenfield of PostAdvertising.com.

June 07, 2008
Roadside Oddities
“Ever since Model T’s first roamed the earth, attention-grabbing roadside curiosities – giant concrete dinosaurs, house-size artichokes and the like – have been luring drivers off the asphalt to enrich community coffers,” Mike Stevens notes in Endless Vacation.

June 5, 2008
What people would do for a Klondike Bar may be worth $100,000
Unilever has created an online video contest for its Klondike Bar advertising campaign, "What Would You Do for a Klondike Bar?" The winner will receive $100,000, and voters get a chance to win up to $25,000...

June 05, 2008
How to Pitch: Lexus
Story Worldwide launched Lexus in 2002. This quarterly magazine is for Lexus owners, and includes both vehicle information (20 percent) and lifestyle content (80 percent). Global editor-in-chief Drew Limsky oversaw a major redesign beginning with the Winter 2008 issue. Nearly every department has been replaced — there is now more...Endless Vacation.

June 05, 2008
Klondike Renews Ad Campaign with $100,000 Video Contest
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat.Endless Vacation.

May 27, 2008
Just An Online Minute... Party on Wayne, Party on Garth
[...] And finally, who can forget breakin’ the law Judas Priest style with those against-the-grainers at PostAdvertising.com. That percolating sound you hear is the brain burbling of founder Jeremy Greenfield, a renegade of sorts in the advertising atmosphere. You obviously have the cool party that night if a whole company has forbidden its employees from attending. They still came; so there! [...]

May 27, 2008
People: Other Moves
New to Story Worldwide: Michael Perry, SVP-brand response in So. Norwalk, Conn., office. He was at Group RCI, a division of Wyndham Worldwide; Darren Gillmor, vp-business development. He was at General Electric, GE Money Bank; Barbara Riehl, ad dir based in New York. She was at Nielsen Co.; Bonnie Hagen, dir mktg svcs/direct response in New York.

May 26, 2008
Icebreakers: Relevant Ads, Please, No Class Clowns
Sun McElderry, client services director for Story Worldwide,
answered our most recent icebreaker question:

What kind of online advertising catches your eye and what kind drives you crazy?

Sun: The ads that grab me are site sensitive and clever or relevant enough to be a welcome diversion. But those that interrupt my experience – especially by having a character walk out in front of the page I’m trying to view and start talking audibly – make me regard the advertiser’s brand the same way I did the class clown from eighth grade gym class.

May 19, 2008
By Naomi Reiter
Here, we look at a day in the life of a b2b art director just before a quarterly issue goes to print. The Spring 2008 green issue of Compass was just put together thanks, in part, to Story Worldwide art director Dan Durller, 26, who has worked on Compass, the quarterly publication for UPS business customers, since its inception in January 2005. Back then he was a retoucher, worked his way up to art director and, finally, senior art director.

May 15, 2008
Just An Online Minute... Shhh, there’s a party in The Back Room!
Who thought it was a good idea to have vodka for dinner? There are some brand new holes in my brain that weren’t there yesterday and I blame YOU, Jeremy Greenfield! But enough about me, let’s talk about the PostAdvertising.com launch party last night at the darkest bar I’ve been to yet. Ah, the good ole days of prohibition. Mixed drinks served in teacups, draft beers served in tall clay tumblers, and bottled beers delivered in brown bags...

May 02, 2008
Car & Writer
In advance of summer road trip season, Lexus Magazine has launched a collaborative novel, "In the Belly of the Beast," which seems to be about a young-ish new hire at Google who prepares for the move out West by buying herself a "sweet Lexus sedan" and hitting the highway with her morose anthropologist fiancé. She has doubts about the relationship; he has doubts about the car..

April 04, 2008
21 Sexiest Beaches
Drew Limsky, Global Editor-in-Chief of Lexus Magazine, chats about the 21 Sexiest Beaches around the world.

March 18, 2008
24 Mini-Sodes Used to Hawk Manly Man Deodorant
DegreeRookie.com’s hosting a sweat-inducing six-part mini-series based on 24. It won’t have any of your favorite characters, and indeed has nothing to do with the show’s primary plotline, but we’re sure nobody’ll notice as long as 24 is visibly associated with whatever’s streaming.

March 17,2008
Story Worldwide’s Post-Advertising Channel

Story Worldwide’s Post-Advertising Channel has named Jeremy Greenfield their editor. As the editor of the Post Advertising Channel, Greenfield will work with Story Worldwide’s interactive, marketing and editorial divisions to create a series of Blogs, social media groups and other digital applications checking the industry’s insiders. Greenfield will manage all editorial aspects of the network and will pave the way for offline initiatives such as industry conferences, awards, contents and the release of a related book. Greenfield is currently accepting news about innovative new campaigns, acquisitions, mergers and partnerships from brand marketers, media buyers, advertisers and custom media companies. He will continue to accept publishing industry news for Mag Grab Bag as well.

[Source]

March 17, 2008
People and Accounts of Note
Large Design, London, a digital agency, was acquired and absorbed by Story Worldwide, New York. Financial terms were not disclosed.

[Source]

March 08, 2008
Manga Product Placement Offers Taste of Future
Trendy magazine Monocle has started including product placement in its Manga cartoons. So characters in the cartoon strip use Prada phones, drink Carlsberg beer and drive an Audi. Watches are also sponsored.

March 08, 2008
Greenfield Named Editor at Story Worldwide
Former MIN’s b2b editor Jeremy Greenfield was recently named editor of Story Worldwide’s Post-Advertising Media Channel

[Source]

March 07, 2008
People on the Move
[…] Former min’s b2b editor Jeremy Greenfield has been named editor of New York City-based Story Worldwide’s post-advertising media channel. In his new role Greenfield will help create a series of blogs, social media groups and other digital applications.

[Source]

March 04, 2008
Creating A Successful Online Portfolio
Utilize the Right Technology: If there are technologies inherent in your job description then it may make snese to build your portfolio with that technology. Sure Flash is cool, but is it right for your website. Probably not if you’re a logo designer. Though if you’re trying to land a job as a Flash Designer at a top notch Interactive Designer Agency like Story Worldwide than it’s the right choice...

March 04, 2008
People on the Move
Jeremy Greenfield was named editor of Story Worldwide’s Post-Advertising Media Channel. Greenfield joins the company from Access Intelligence, where he served as editor of min’s b2b, minonline.com and theminsider.com, and co-editor of min magazine.

[Source]

March 03, 2008
Story Worldwide Appoints Greenfield Editor
Jeremy Greenfield has been named Editor of Story Worldwide's Post-Advertising Media Channel, Story Worldwide's CEO Kirk Cheyfitz announced. In his new position, Greenfield will lead coverage of the marketing and communications industry's global post-advertising revolution, a revolution that Story Worldwide's has long helped lead. Greenfield will begin on March 3.

February 20, 2008
Jim Blasingame: The Small Business Advocate
Kirk Cheyfitz, CEO, Story Worldwide featured on the “Ask Jim” radio show.

[Audio]

February 11, 2008
P3 puts emphasis on education
Ellen Hurwitch, senior director of digital and print technology at custom publisher Story Worldwide is treasurer of P# (Partnership in Print Production), a 550-member association created in 2003 through the combination of Women in Production and the Association of Publication Production Managers...

February 01,2008
BBC News: Why Starbucks’ Sales Have Gone Cold
"Because coffee was at the heart of their brand, they made their customers feel like discerning connoisseurs, they were proud to be associated with Starbucks." - Jim Boulton, a partner at Story Worldwide...

January 28, 2008
Companies May Not Agree on the Custom Moniker, But One Thing Is Clear: Content Is Key
Video, audio and online services are so much a part of custom communications these days that some companies that started out in custom publishing aren’t even calling themselves custom publishers anymore...