November 24, 2008
Five in the Morning 112408
Content-building ways to Attract and Retain Customers. From Joe Pulizzi over at Junta 42 blog... 
November 19, 2008
Highlights from New-Media Webinar
Joe Pulizzi says a three-tier revenue model works in any market — that is, a new enterprise should be able to get revenue from at least three groups of people...
November 19, 2008
Writing About the Age of Conversation
The Age of Conversation 2 is what you might call a writing experiment on a grand scale. It’s a project that has brought together 239 authors from 15 nations to write on a voluntary basis about ‘The Age of Conversation’, with the proceeds going to charity...
November 19, 2008
Social Media Isn't the Answer
I am a big fan of Joe Pulizzi. Other than the fact that he is enormously articulate, he's right...
November 19, 2008
Top Content Marketing Blogs from Junta42 | Online Marketing Blog
Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs.
..
November 18, 2008
Free Online Tools To Improve Your Blog
The session, "Inside the Ultimate E-media Toolbox" was presented by Evan Hansen, Editor-in-Chief, Wired.com; Joe Pulizzi, Founder and Chief Content Officer, Junta42, and Justin Reid, Online Technical Producer, Dwell.com...
November 18, 2008
The Junta42 Article Rating Service now features Top Blogs
Junta42 is a content marketing portal offering an article rating service for content marketing and content publishing articles. They now have launched a new rating service for content marketing blogs. The ranking service is scoring blogs and offers widgets for every blog just beside the rankings...
November 18, 2008
Online Marketing Blog Outpaces Copyblogger to Become Junta42's #1 Content Marketing Blog
Junta42 releases its much-anticipated update of the Junta42 Top 42 Content Marketing Blogs. Featuring almost 200 blogs that cover the content marketing industry - the top spot goes to Lee Odden's Online Marketing Blog, unseating Brian Clark's Copyblogger, which held the #1 position for the previous two releases...
November 17, 2008
Junta42 Content Marketing Top Blog List Update
Joe Pulizzi over at Junta42 has come out with the latest edition of his Top 42 Content Marketing Blogs. I’m happy to report that Eyecube came in at number 33 - up 13 spots from the last ranking...
November 17, 2008
SEO resources Nov 17
Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list...
November 16, 2008
Top Content Marketing Blogs from Junta42
Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman Scott is very humbling...
November 16, 2008
Top Marketing Content Blogs
Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing...
November 15, 2008
Top 42 Content Marketing Blogs: We're number 3!
Big thanks to Joe Pulizzi who leads the Content Marketing way by putting together a great list of resources for us all...
November 15, 2008
Whole Lotta Link Love, November 15
Speaking of Content Marketing Today, Joe Pulizzi (co-author with Newt on the book Get Content. Get Customers) wrote this valuable article on seven content marketing mistakes and how to avoid them. Definitely worth a read...
November 13, 2008
Content is everything
More and more successful businesses are employing something called "content marketing". Content marketing is the practice of creating relevant, valuable and compelling content to customers and prospects (instead of sales information). This type of "un-marketing" is now the last option available to target buyers who are tuning out advertising messages across the board...
November 11, 2008
More on Marketing
Joe Pulizzi’s Using Social Media to Launch your Book suggests setting up your networks long before the book launch. Content is all-important. Involve potential readers in the process...
November 11, 2008
Big Company Internet Marketing: Why Being Small Can Be Better
I came across Joe Pulizzi’s blog post about Why it’s bad to be a big company (and the marketing opportunities that arise for small companies) the other day and think it’s a great subject. Especially at this time, when internet marketing still hasn’t found its way in some of the world’s major companies’ marketing strategies, being small can still have several advantages. Although big companies usually have big budgets, a broad range of knowledge, huge networks, lots of content and also a brand advantage, smaller companies and even individuals have shown that these benefits are not always the key to success. Besides the fact that large companies not always know how to use these benefits in their advantage, there are also a few places where small businesses tend to win most of the battles...
November 11, 2008
Joe Pulizzi, Founder and Chief Content Officer, Junta42
One of the most high-profile b2bers on our list is Joe Pulizzi, 35. In addition to founding and running Junta42 and Junta42 Match, and co-authoring Get Content, Get Customers, Pulizzi, regularly speaks at industry events. According to Pulizzi, in 1997 he graduated with a master's degree in arts and...
November 07, 2008
Rate the Polls — Lessons in Market Research
Looking back at our election preview it seems that the bulk of our contributors did foresee Barack Obama’s win. Junta42’s Joe Pulizzi, Brian Bucky and our own Kimba Jackson probably came in the closest to the final result. For their efforts they win a year supply of Rice-a-Roni and brand spanking new President. A look at the efforts of professional pollsters is a good lesson in market research technique and how to interpret data...
November 06, 2008
Creating Relevant Content Is About One Thing
This may be a stupid question, but what does it really mean to create valuable, relevant and compelling content?"
First of all, this is an amazingly insightful question. Most people really don't understand what creating relevant and valuable content actually means — either for themselves, their companies or their customers...
November 06, 2008
“Forget about ROI. Social media (when you get there) will be a cost of doing business...”
Joe Pulizzi. Z Squared Media LLC. Author, Get Content Get Customers...
November 06, 2008
Nov. 17 Webinar: A B2B Journalist's Guide to Creating the Next New-Media Resource
The advent of the Internet has made it easier and less costly than ever for writers and editors to connect with a niche audience. It also has dramatically increased the value of their skills, enabling smart writers and editors to reach millions of people, as well as make money doing so, without the backing of a large media company...
November 04, 2008
10 Ways to Write to Make Readers Think
When it comes to content marketing, there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases...
November 03, 2008
How to Get a Book Deal from Social Networking
When marketing experts Joe Pulizzi and Newt Barrett self-published Get Content, Get Customers earlier this year, they banked on being able to exploit social media to make the most of the book's narrow niche audience—and they proved so effective at it, Pulizzi reports, that McGraw-Hill picked up the publication rights. In a recent blog post, Pulizzi reviewed their six most effective tactics to show how other authors can duplicate their success...
November/December Issue
How to Use Content Marketing to Deliver Relevant, Valuable and
Compelling Information That Turns Prospects into Buyers
“Advertising is out; information is in,” says Joe Pulizzi and NMewt Barrett. Who would have thought? Marketing actually works better when you have something valuable to say...
October 31, 2008
Election Predictions from the Think Tank
Here are the final predictions on the Presidential election from numerous Think Tank contributors. We don’t want to be like the one-sided mainstream media, so in the interest in being fair and balanced here are a variety of opinions and predictions...
October 31, 2008
2 Big Wins for Get Content Get Customers
Sales Streak Past 1000 Copies. Online Marketing Guru Recommends Our Book.
One thousand copies pales in comparison to any of the Harry Potter books
But, put into context, it suggests solid acceptance of Get Content. Get Customers...
October 30, 2008
10 Questions to Ask Before You Start Blogging
Joe Pulizzi, founder of Junta42, recommends 10 questions to ask before you begin blogging...
October 29, 2008
Business Blogging/Content Marketing Campaign Tips
Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you can provide useful information in a way that promotes your expertise then you can increase the chance of turning a prospect into a customer...
October 28, 2008
10 Questions to Ask Before You Start Blogging
Hubspot has a great post on blogging. As I am continuously trying to improve my blogging by adding value and substance to my blog posts, I found Joe Pulizzi’s post to be very to be a constructive...
October 27, 2008
Before You Start Blogging, Ask Yourself These 10 Questions
One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and what software to use...
October 26, 2008
What can social media do for reputation management?
A lot has been written about online reputation management of late, and recently I was asked by a company that is interested in my skill sets to explain to them what I had done in regards to reputation management. So I’ve decided to recount what I did and what were the results...
October 25, 2008
10k Worth of Knowledge for Roughly 40 Bucks
Get Content, Get Customers! by Joe Pulizzi and Newt Barrett. You know how I am a big fan of VALUABLE content rather than loud marketing? Yea, these guys get it. Not only do they get it, but they show you how to do it. They show how any business (large or small) can use the concept of content marketing to attract qualified clients. This isn’t a book of theory. It’s jam packed with case studies and statistics. Content sells! They show you how. The best marketing education 20 bucks ever bought anyone...!
October 21, 2008
Copywriter, PR Writer, or Brand Journalist? You Decide
But don’t just take my word for it. Here are a couple of recent podcasts in which two of the internet’s smartest marketing brains discuss the importance of great content now and in the future:
David Meerman Scott author of ‘The New Rules of Marketing & PR’
Joe Pulizzi from Junta42 author of ‘Get Content get Customers’...
October 20, 2008
Topps – Redefining the Brand
Topps, one of the most famous names in trading cards is making some bold moves and taking the company in a new direction to reach a new audience. Joe Pulizzi over at Junta42 recounts the details...
October 19, 2008
I Love Twitter, and I’m Not sure Why
We’re passing my laptop back and forth, tweeting and answering tweets, changing out usernames each time, and laughing all the way. What’s making us snortle?
October 18, 2008
Be the media rather than surround the media – Be the Voice podcast
Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource. What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth..."
October 18, 2008
Be the media rather than surround the media – Be the Voice podcast
Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource.
What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth..."
October 16, 2008
Content Marketing: How to Position Your Company as a Trusted Expert Resource
In this session, content marketing expert Joe Pulizzi explains why the opportunity is now, and how to create compelling and relevant content that will attract and retain customers for your business. You'll have a concise approach, as well as case study examples, of how you can use content marketing to drive your marketing plan...
October 16, 2008
Is Social Media Recession Proof
6 key consideration for social media strategy
Junta42 summarize 6 key strategy consideration for your social media...
October 14, 2008
Get Content. Get Customers. Will Change the Way You Think About Marketing!
Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing...
October 13, 2008
Twitter Link Round-Up
Social Media/Marketing:
The Trickle Out of Traditional Media Into Content Marketing Turns to Flood Starting Now (Junta 42)...
October 12, 2008
This Weeks Most Helpful Posts
What you need to know about content marketing, Junta 42...
October 09, 2008
The Trickle Out of Traditional Media Turns to Flood Starting Now
It’s not like it’s any big revelation that traditional media is on a downturn. We’ve been seeing traditional print and now even online display revenues take a beating at media companies...
October 07, 2008
Newt Barrett, co-author, “Get Content. Get Customers,” to share writing tips for social marketing and book publishing success
Join other Published & Profitable friends and members when I interview Newt Barrett, co-author of Get Content. Get Customers: How to Use Content Marketing to Deliver Relevant, Valuable, and Compelling Information that Turns Prospects into Buyers this Friday, October 10th...
October 06, 2008
Conversation Marketing vs. Content Marketing – What’ The Diffrence?
Joe Pulizzi, founder of Junta42, quite literally wrote the book on content marketing. Some time back I asked him to write a guest post explaining the difference between conversational marketing and content marketing...
October 06, 2008
Conversation Marketing vs. Content Marketing: What’s the Difference?
Joe Pulizzi, founder of Junta42, quite literally wrote the book on content marketing. Some time back I asked him to write a guest post explaining the difference between conversational marketing and content marketing...
October 05, 2008
An analogy in times of recession.
So, recession is about to hit four times fold, and the advertising industry is starting to sense a drop in temperature. Is there a tactic to help us through the mess? Are anybody in a better position than others?
Junta42 even did a post on their blog about it last week, saying that:
“As ad spending falls at its steepest rate since 2001, businesses are taking that money and investing it in content activities that help to develop a conversation with customers and prospects.”...
October 05, 2008
Book Review: Get Content. Get Customers.
Oooh! I'm so excited. My copy of Get Content. Get Customers. by Joe Pulizzi and Newt Barrett just came in the mail. I'll be posting a review of this soon and x-posting it to Amazon.com...
October 01, 2008
The Future CMO – A Publisher?
Considering technology has enabled marketing to make use of once implausible platforms — mobile phones, interactive displays and even virtual worlds — who would have guessed that the next generation of CMOs would need an in-depth understanding of a trade that goes back to the days of Benjamin Franklin? The answer: not many. Even so, publishing is the driving force behind today's most successful brands...
October 01, 2008
The Future CMO – A Publisher?
Considering technology has enabled marketing to make use of once implausible platforms — mobile phones, interactive displays and even virtual worlds — who would have guessed that the next generation of CMOs would need an in-depth understanding of a trade that goes back to the days of Benjamin Franklin? The answer: not many. Even so, publishing is the driving force behind today's most successful brands...
September 30, 2008
Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’
A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy...
September 29, 2008
The Future of Publishing
These numbers aren't shown in the news about falling ad budgets: According to research from Junta42 and BtoB Magazine, custom content now represents 29.4% of b-to-b marketing budgets. BtoB reports that the Custom Publishing Council and Publications Management find that on average, organizations spend 27% of their total marketing dollars on custom content activities...
September 26, 2008
FOLIO 2008 Recap: Free Online Tools To Improve Your Website
If you or your web folks are trying to figure out what easy, and free, applications they can use to improve reader engagement on your magazine's website, consider this list from last week's FOLIO:2008 Session "Inside the Ultimate E-media Toolbox" with speakers Evan Hansen, Editor-in-Chief, Wired.com; Joe Pulizzi, Founder and Chief Content Officer, Junta42, and Justin Reid, Online Technical Producer, Dwell.com...
September 24, 2008
Don’t Be Content With Your Content
Consumers are more trusting of brands that can help make them smarter and wiser. Content marketing satiates those needs, be it via a microsite, an e-newsletter, an online video, a webinar, or an audio program — as long as the information is relevant, credible, and compelling. Joe Pulizzi, coauthor of Get Content. Get Customers, offers these tips for making content marketing part of an effective brand communication strategy:...
September 21, 2008
Coffee Break (Free eBook)
I’ve got some fun reading for this week’s coffee break, including a new free ebook and an engaging free white paper.
As promised, this white paper from Junta42 identifies the Five Rules to Engaging a New Breed of Consumer...
September 18, 2008
Vote For THINKing
Our sister blog, THINKing, is putting on the fishnets and stiletto heels and campaigning for votes. It’s not pretty but it works. So, please visit the links below and help us win in 2008! (Registration is required to vote) Best Marketing Blog (THINKing is leading in this Bloggers’ Choice category. Keep us there!) Junta42 Top Content Marketing Blogs...
September 17, 2008
Get Content. Get Customers.
Drew McLellan writes about a new book called Get Content. Get Customers. It was written by Joe Pulizzi and Newt Barrett, and it's about how producing original content to help people can improve your business...
September 15, 2008
You need to read this book: Get Content. Get Customers.
Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution.
That’s the premise of their new book Get Content. Get Customers.
Simply put, potential customers have changed the way they buy. They’re no longer passive recipients of marketing messages but instead are actively seeking out information that helps them solve problems - and make smarter buying decisions...
September 15, 2008
"No Sell" Content — Are you publishing something new each quarter?
Joe Pulizzi of Junta 42 blog has a great post today called Six Strategies for Keeping Content Fresh - this is a must read.
It starts off with a personal story...
September 15, 2008
Customizing the future of publishing
[…] According to research from Junta42, a division of Z Squared Media, and BtoB, custom content now represents 29.4% of b-to-b marketing budgets. Likewise, the Custom Publishing Council and Publications Management find organizations on average spend 27% of their total marketing dollars on custom content activities...
September 15, 2008
Customizing the future of publishing
Our page 1 headline — "Weak economy forces revised ad forecasts" — shouldn't come as a surprise. The story, by Senior Reporter Kate Maddox, cites among other studies a reduced global forecast by media agency Carat, which earlier this month lowered its global estimate for ad spending this year to 4.9%, from a March projection of 6.0%...
September 14, 2008
Fine...Content is King. Now what?
We've heard it for the past few years (longer, if we were really listening). Content is king…So how do you do it?
Well, there's the rub. Fortunately, in this case, there's a solution. Newt Barrett and Joe Pulizzi have written the book Get Content. Get Customers. Think of it as your toolbox to Content Marketing. It is right on the mark, easy to understand and implement...
September 12, 2008
Content Marketing Miracle: McGraw-Hill Just Bought the Rights to Our Book!
An acquisitions editor from McGraw-Hill Professional, Donya Dickerson, spotted a white paper that Joe Pulizzi had written on the web. The white paper referenced our book. She then bought a copy. She really liked the book and contacted one of her company’s other authors, Rohit Barghava, who had written a blurb for the book. He connected her to Joe. She asked a simple question, "Would you be interested in selling us the rights to your book?"...
September 02, 2008
Good Read on Custom Publishing
The problem is that the research was from BtoB and Junta42. The latter is a company that matches custom publishers and marketers. (My bet is that the "research" use was mandated, given that the publisher was involved...
September 01, 2008
Website Strategy and Planning: 5 Important, Yet Often Overlooked, Content and Conversation Marketing Questions
Hi, I’m Joe Pulizzi, founder of Junta42. The simplest way to introduce myself and this week’s posts is with one word: Content. Creating a valuable online experience for your customers directly correlates with the quality of your online content...
August 27, 2008
Building Customer Trust Online
Integrate content into your marketing strategy and build true value for customers. To help you get started, Junta42 put together The Ultimate Guide to Content Marketing...
August 26, 2008
Marketing Transforms Into Publishing
Why is content more important than ever to marketing success? That's the question that three marketing experts — Joel Granoff, founder of BeGreeted, Joe Pulizzi, founder of Junta 42, and Brian Massey, a "conversion scientist" who produces the Customer Chaos blog — set out to address in a recent webinar...
August 25, 2008
Content Strategy Webinar Tuesday
My good friend Joel Granoff, of BeGreeted is co-hosting a Webinar tomorrow on Web content strategies, along with Brian Massey the “Conversation Scientist”, and Joe Pulizzi, CEO and Chief Content Officer of Junta42 and co-author of the highly-lauded book, “Get Content. Get Customers"...
August 21, 2008
It’s All About the Content
At the core of successful Social Media Marketing must-haves is the ability to develop, leverage and distribute meaningful content. In Joe Pulizzi and Newt Barrett’s book Get Content. Get Customers. (highly recommended), they define content marketing as "...the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way… Once you’ve delivered relevant content, you become a trusted resource."...
Top Content Marketing Blogs - we made the list!
August 21, 2008
We made the list of Top Blogs for Content Marketing again this quarter. Thanks, Joe Pulizzi, of Junta42 for keeping us informaed about the importance of content for successful business strategies. This blog went from 25th position to 19...
August 21, 2008
Content Marketing with Joe Pulizzi and Joel Granoff
Joe Pulizzi is the co-author of the book Get Content. Get Customers. He's also the founder and CCO (Chief Content Officer) for Junta42, a site that is all about content and content marketing. Let's just say, he knows content and he's got the community to prove it...
August 21, 2008
Details about online seminar on lead generation announced
[…] The firm's chief executive Joel Granoff is to take part in the event, along with experts including Joe Pulizzi, the chief content officer for Junta42 who recently had work featured in a case study on the promotion...
August 20, 2008
SEO Copywriting recognized as a “top content marketing blog” by Junta42
How exciting! SEO Copywriting has been recognized as #37 on Junta42’s Top Content Marketing Blog list...
August 18, 2008
PR2.0 listed as 1 of the top content marketing blogs by Junta42. It’s flattering 2 be alongside those whom I admire.
[Source]
August 18, 2008
SG.com Blog lands in the Junta42
I got an email over the weekend that my blog had landed on the new Junta42.com Top Blog ranking for this year at #30. The total ranking is actually for 172 sites but as the name of site indicates the top 42 get top billing...
August 18, 2008
Junta42: Content is King
While it seems like the Internet, Social Media, Web 2.0 and Consumer Generated Media have been with us forever, it’s all fairly new territory. The rules are still being written (and broken and ignored), which is an exciting situation. To get a better handle on what all this means, or might mean, try checking out Junta42. Their focus is on Content Marketing...
August 18, 2008
The Junta42 Top Blogs
A nice surprise occurred over the weekend as the Emerson Direct Blog cracked the top 25 of the top 42 blogs according to Junta 42. Any time we can be recognized for anything we do on behalf of the industy that we work in, it’s a nice feather in the cap...
August 18, 2008
This Blog and 41 Others Honored
Joe Pulizzi from Junta42 announced the winners of his third contest for best content marketing blogs. This blog placed 29th on the list (yeah)...
August 17, 2008
Junta42 Top Blogs Update
THINKing has again made the Junta42 Top Blog List...
August 15, 2008
Writing a book is one of the best forms of Self Promotion
[…] Joe Pulizzi wrote a great time saver in his “10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book"...
August 14, 2008
Content Marketing Interview with Author Newt Barrett
Newt Barrett is the co-author of Get Content, Get Customers, a great book about content marketing. This is rapidly becoming a critical subject for all types of websites, not just ones related to publishing...
August 14, 2008
Getting Into the Custom Game
I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it's the business of corporations creating and distributing their own content, much like media companies...
August 13, 2008
Content Marketing for Associations and Events
[…] In diving into the topic of Content Marketing, I found a great resource website, Junta42...
August 13, 2008
Keeping Print Alive
I read an article online that discusses the continued relevance of print in a world that is leaning more towards online and mobile capabilities. In the article, Joe Pulizzi acknowledges that the number of traditional magazine launches will predictably continue to decline...
August 13, 2008
Content Marketing Guru Joe Pulizzi on Creating Useful Custom Content
Joe Pulizzi says the future for media organizations can be found in the realm of content marketing and custom publishing. Helping non-media organizations and companies create this valuable and effective content is what is going to move our industry forward, he says...
August 12, 2008
How a Marketing Pro Wrote His First Book: 12 Tips for Making a Hard Job Easier
Writing a book is a dream for many but a reality for just a few. Between jobs and family, there aren’t enough hours in the day for most of us to sit down and write.
Find out how a business owner, marketer and father found the time to write a book. Includes tips for organizing time, maintaining a writing schedule, and sharing the load to get the job done...
August 12, 2008
Content marketing white paper.
Junta42 is currently offering a free white paper which serves as a nice introduction to ‘content marketing’. Content marketing is something I’ve been increasingly focusing on in the work we do for clients. In short, providing useful...
August 12, 2008
Is Blogging in Your Future?
Joe Pulizzi in his Junta42 site (www.junta42.com) recently shared his ideas on blogging. In his July 27th post he talks about the "10 Questions to Ask Before You Blog?"...
August 11, 2008
Custom fits: Why custom publishing is staying strong
As marketers pull spending out of traditional print media, their investment in custom publishing is staying strong
[…]While many traditional media companies report anemic growth in their print businesses, POET and other marketers are embracing custom products, according to research from Junta42, a division of Z Squared Media, and BtoB, which found that 29.4% of b-to-b marketing budgets are being allocated to custom content...
August 08, 2008
It's About Content
Marketers face a variety of challenges, especially in today's world where traditional marketing methods and venues are being turned on their heads as more people shun TV, newspapers and magazines for online channels...
August 06, 2008
Marketing Your Manufacturing Organization — Content Drives Success
Manufacturers have historically relied on a combination of reseller channels and traditional marketing efforts (i.e., print/online advertising and events) to market and grow their businesses. Although those efforts may continue to pay some dividends, the Internet is where the true opportunity lies....
August 08, 2008
HOW-TO HEADQUARTERS
Content Marketing Guru Joe Pulizzi on Creating Useful Custom Content
Joe Pulizzi says the future for media organizations can be found in the realm of content marketing and custom publishing. Helping non-media organizations and companies create this valuable and effective content is what is going to move our industry forward, he says...
August 05, 2008
Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’
A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy...
August 03, 2008
Is the Media Iceberg Melting?
Custom or branded content has reached critical mass.
The days are quickly disappearing where we were used to seeing media companies trying to organize around custom publishing solutions without stealing or steering money from the larger brand properties. It didn’t work then, and it surely doesn’t work now...
August 03, 2008
Business Notebook
Joe Pulizzi, founder of the online marketing education site Junta42, was
named 2008 Custom Media Innovator of the Year at the American Business Media
Achievement Awards in New York City.
[Source]
July 2008
A Content Strategy That Will Grow Your Business
HVACR contractors have historically relied on referrals and traditional marketing efforts, such as direct mail, phonebook advertising and print advertising, to grow their businesses. Although those efforts may continue to pay some dividends, the Internet is where the true opportunity lies...
July 30, 2008
Book Review: Get Content. Get Customers.
If you’re a regular reader of the blog, you know that we like Joe Pulizzi. He’s a smart fellow, head of a cool little web thing, and just an all-around nice guy....
July 29, 2008
Get Content. Get Customers. Get the Book!
I've just finished reading Joe Pulizzi and Newt Barrett's new book, Get Content. Get Customers.
Anyone who is responsible for creating communications and content to engage customers and buyers with your company should read this book. Whether you're a marketer, a salesperson or an entrepreneur who does it all, this book will give you some keen insights about how to compel interactions with your company through the use of great content...
July 29, 2008
Business Blogging: Do You focus on the wrong things?
When we hear from people wanting to start a blog, they are often excited and passionate about getting started with blogging their message. They can hardly wait to blog…
July 28, 2008
Behold the Power of Blogs
WA great quote from Joe Pulizzi. Make sure you click thru to the 10 Questions after you read this excerpt...
July 26, 2008
eCommerce Best Practices - How to market, sell, and service (Marketing)
Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers...
July 22, 2008
Customizing custom publishing
With the slogan "Everyone is a publisher" setting the tone, a group of marketers gathered in New York last Wednesday to discuss how custom publishing is affecting their approaches to marketing and media buys...
July 22, 2008
Practical Ecommerce magazine changing method of delivery, ceases print publication
It's common knowledge that newspapers are feeling severe pain as a result of this shift. In their book, Get Content, Get Customers., authors Joe Pulizzi and Newt Barrett point out that "newspaper readership has plummeted between 1970 and 2006...only 35% of 18-34 year-olds are daily newspaper readers." The numbers don't skew much higher until you get to, well, people my age, 50+ and even higher...
July 22, 2008
10 Writing Tips Newt Barrett and Joe Pulizzi, new authors,
learned while writing Get Content. Get Customers.
New Barrett and Joe Pulizzi's Get Content. Get Customers. is an excellent addition to any marketer's library. I've just finished reading it, and — more importantly — creating a mind map of its contents for Published & Profitable members...
July 22, 2008
Is Your Content Marketing Working for You? How do you know?
Newt Barrett and Joe Pulizzi in their book Get Content. Get Customers., say this: "Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective, ROO...ask the question, 'One year from today, how will you know whether or not the project was successful?'"
July 21, 2008
Custom Media Big Chunk of Marketing Budgets
Content marketing-or custom media-comprises 30% of b2b marketing budgets,
according to a March 2008 study conducted by Junta42 and BtoB Magazine. The
custom media industry is growing by about 20% annually, said American
Business Media president and CEO Gordon Hughes at ABM's July 16 custom media
breakfast...
July 16, 2008
Content Marketing with Blogs: 5 Questions
Get Content. Get Customers., is an important book for any business professional who wants to master marketing with content. Content marketing is the new style of marketing that uses valuable relevant content to build relationships with clients...
July 16, 2008
Get Content. Get Customers. Get this book!
I just got my copy of Joe Pulizzi & Newt Barrett's content marketing book in the mail, and I'm happy as a pig! Get Content. Get Customers., is written exclusively to address a new style of marketing with content...
July 08, 2008
Kudos to the iContact Customer Support Team
Joe Pulizzi of Junta 42 wrote a nice post in his content marketing blog today about a great customer service experience he had with iContact regarding our second quarter upgrade sale which ran for the last five days of June 2008...
July 07, 2008
Internet leads in B2B for information and as influencer
Joe Pulizzi reports in his blog about an interesting presentation by Ed Abrams, VP of Marketing — IBM General Business — Express Advantage and Business Solutions, at America Business Media - Spring Meeting...
July 01, 2008
Custom Matchmaking Site Hits Initial Goal
Custom content matchmaking site Junta42 Match reached its initial goal of
100 publishing members in early June, roughly three months after it beta
launched in mid-March, and is set to open its doors to marketers by the time
this issue goes to press...
June 28, 2008
Custom Publishing-Branded Content Matchmaking Site
"Junta42 Match" Opens to Marketers and Associations
http://www.junta42.com/match/ Junta42 Match is a free online service for marketing and association professionals who are looking for custom publishing, post-advertising agencies and other content providers that match their specific content marketing project needs...
June 27, 2008
Lessons learned: WordCount’s 100th blog post
What you’re reading marks the 100th post on this blog, WordCount, which I started as an easy and free way to post my resume and clips online where prospective editors could see them. Very quickly it evolved into a continuing examination of how online media is changing the business of freelance writing...
June 26, 2008
Joe Pulizzi — now HERE'S a "Content Lover"
Then this Joe Pulizzi dude of Junta42.com strolls into the picture, and all I want to do is build him a monument, declare him the King of Content, and bow down to his passion and commitment to everything content-related until the end of my days...
June 25, 2008
The Future of Web 2.0 Marketing
Here at G5, we’re constantly trying out new marketing tools and trying to find new ways to reach audiences.
Of course, we blog quite regularly, both for our clients and for our contemporaries.
In a Web 2.0 world, reaching out to audiences in the relaxed environment of a blog is becoming increasingly important. However, driving traffic to that blog, and thus increasing your readership can still be extremely challenging...
June 22, 2008
Get yer copy of “Get Content. Get Customers."
Sorry folks, this isn't another free book giveaway. Just a recommendation that you click over to Amazon and order a copy of "Get Content. Get Customers." by Joe Pulizzi and Newt Barrett. I had the pleasure of reading the galleys a couple of months ago, when Joe — the man behind Junta42 and a staunch advocate of 'content marketing' – asked me to give it a look and, provided I liked what I saw, provide a blurb. Like it, I did, so I gave him a solid blurb that that goes something like this...
June 22, 2008
The Premature Death Of Traditional Media
Traditional media has been taking it on the chin recently, with newspapers fading into irrelevance and TV effectiveness plummeting. As this clip from Microsoft shows (hat tip to Joe Pulizzi), traditional media just doesn’t seem to get it...
June 21, 2008
Do you have a V.P. of Social Media?
While it’s recognized that only about 12% of the Fortune 500 have a corporate blog, those that do take it seriously. Companies such as Intel, Google, IBM, Sun Microsystems, Dell and Kodak have devoted people resources to their corporate blogging strategies. The companies in this list are Fortune ranking companies. But, companies like Junta42 and Hubspot are not Fortune ranked companies (in fact considerably smaller) and they devote equally impressive resources to corporate blogging...
June 19, 2008
Get Content. Get Customers. Co-Author Pulizzi Pockets Prize
Custom Publishing is the progenitor of content marketing. Think of all those airline magazines, for example. They are produced by custom publishing companies and represent both a marketing and a revenue enhancer. But they, and most of their custom publishing brethren, are basically add-ons within much larger advertising and marketing campaigns. Joe took it to the next level...
June 19, 2008
Joe Pulizzi, Custom Media Innovator
Congrats to Joe (a Clevelander) and Junta42 (a Cleveland company)...
June 16, 2008
Publishers Must Teach Customers To Become Publishers
The headline above suggests what may seem like a crazy idea. That is, until you understand a new marketing reality: Your smartest customers are already becoming publishers. They're creating their own content online and in print and are delivering that content directly to their own customers. This means that advertising revenue is bypassing you...
June 16, 2008
When batteries go kaput, do you toss 'em in the trash? Next time, put them in a zip-top plastic bag. Once it's full, dispose of the bag properly. Based on where you live, the guidelines differ...center song seahawks yuvutu photo. New White Paper from Junta42 Match's Joe Pulizzi Teaches Companies How to Provide World-Class Content Marketing and Custom Publishing Solutions. lyrics long pictures humidor journal. Since Botswana started taking part in the Olympics Games 27 years ago, it has not improved in terms of participation as it has been represented by two codes, these being athletics and boxing...
June 09, 2008
Get Content. Get Customers. Get this book
Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today...
June 05, 2008
B2B Marketers Embrace Custom Content
Custom content is an increasingly critical aspect of the B2B marketer’s portfolio, according to a new study by Junta42 and B2B Magazine. In order to strengthen their positioning and generate more leads, marketers are investing more actively than ever before in white papers, case studies, email newsletters, blogs and custom events...
June 04, 2008
For the BFD readers who Golf
Every year we hold a Easter Seals/Junta42 Golf for Autism event at Fowler’s Mill, with all proceeds going to Easter Seals Speech Therapy and Autism Services. We are looking for additional sponsors, and are in desperate need of the shirt sponsor (logo on dry fit shirt at $3k investment). We also have a couple larger sponsorships available (cocktails, opportunity sponsor). If you know of anyone that may be interested in doing some real good and getting some exposure to local business owners and corporate executives, please pass the word on. We’ll sell out at 144 golfers this year...
June 02, 2008
I’m going to LEGOLand
Had coffee with Joe Pulizzi this morning, and he was telling me about his latest blog post: We have decided to take a family vacation this year to LEGOLAND in San Diego...
June 01, 2008
Custom media on the radar; With more offerings than ever to sell, how can
salespeople focus on new opportunities?
Even before b-to-b media salespeople added a host of e-media, conference and trade show offerings to their sales responsibilities, it was challenging for most publishers and sales managers to focus salespeople on custom media.
Today, it's more difficult than ever.
"From an organizational standpoint, someone has to take ownership of custom media," said Joe Pulizzi, custom media consultant and chief content officer of Junta42, a division of Z Squared Media. "If you don't have a plan and a
serious effort, you shouldn't even do it. Get a partner who can provide that focus instead."...
May 27, 2008
List of Lists
Over here, Digital Media Wire presents Rohit Bhargava’s list of five influential lists of marketing blogs. It’s an interesting writeup, and I’ve linked to a few of these before, but it’s nice to have them all in one place...
May 27, 2008
Analysis: 5 Great Marketing Blog Lists...And What You Can Learn From Each One
As a marketing blogger with a fairly decent audience, I tend to make it onto a lot of marketing lists. And they are pretty popular these days...
May 24, 2008
Low Hassle Web Community Building
When you say "online community" to a marketer, most immediately think of a forum site, bulletin board, or possibly the latest flavor in social media. While those are all possibilities that businesses should at least discuss as part of their communication objectives, there are some small and easy things marketers can do to add "community" online without a ton of resources or hassle...
May 22, 2008
B to B Marketers and Custom Content
B to B marketers need to educate potential clients on the excellence of their products and services and they need to generate content to capture client attention. Marketers can generate their own content, hire their agency to create the content or purchase from a third party provider...
May 19, 2008
Personnel Moves
The Custom Publishing Council appointed the following new board members: Fred Petrovsky, president of Custom Media Group for McMurry, Kristen Bohn, group publisher of D Custom and Susan T. Humphrey, project manager of Wiesner Media. The following board memebrs were re-appointed: Joe Pulizzi, founder and president of Junta42, Jane Ottenberg, president and co-owner of The Magazine Group and Craig Waller, chief marketing and sales officer for Pace Communications.
May 12, 2008
Junta42: A Funny Thing Happened While I Was Out
I broke some of the most important rules of blogging recently. Namely, I didn’t blog. That’s just the way it will always be for me. My busy-ness level is cyclical. I have kids. I have interests outside of work and blogging. It’s ALMOST Spring here in Indiana, even though it’s mid May. Do NOT get me started on that one. I don’t get paid to blog. It’s not a function of my job, really, though I can’t stand rules like that...
May 09, 2008
What’s New in Publishing Blogs this Week
It was a lean week in terms of time for research, but we still came up with a few posts we’d like to share with you this Friday...
May 08, 2008
Custom-Content Spend a Good Chunk of Marketing Budgets
Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost)...
May 08, 2008
Great Site About Content Marketing
If you've never heard of Junta42 marketing and you sell products of any type, you NEED to visit this site. Junta42 focuses on content marketing - giving customers valuable information and gaining their trust and business through e-books, websites, magazines, etc... that aren't sales-y. Tons of info for the entrepreneur interested in creating a valuable brand...
May 08, 2008
Content Marketing Today Named #4 from Field of 100 Blogs in Junta42 Research
We were delighted to learn that we had achieved the number four spot in Junta42’s second top 42 content marketing blog list...
May 07, 2008
Tips on Content Centered Link Building
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story...
May 07, 2008
Junta42 Top Content Marketing Blogs
Our blog is focused on providing tips, ideas, best practices and advice on Internet marketing. My hope is our readers benefit from this blog...
May 07, 2008
Content as a marketing strategy
Even before being included in Junta42 Top 42 Content Marketing Blogs list, I've given serious thought to content as a marketing strategy, especially since Brian Clark began touting it via his new Teaching Sells initiative...
May 07, 2008
Giving it away for free to earn your keep
Brian at Copyblogger rhetorically asked if one could make a living from publishing white papers for free, mass consumption online. His answer was (of course) yes, and he made reference to a former colleague who makes $300,000 a year from doing so. As one would expect, his tips for success are freely available from here...
May 07, 2008
Custom-Content Spend a Good Chunk of Marketing Budgets
Business marketers on average spend 29.42% of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine (via MediaPost)...
May 07, 2008
Tips on Content Centered Link Building
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story...
May 06, 2008
Galleycat is the #5 Content Marketing Publishing Blog According to Junta42
Junta42, the search community site focused on content marketing and custom publishing solutions just announced their second quarterly Top 42 Content Marketing Blogs (which actually lists 118 blogs)and although Mediabistro.com's Galleycat ranks at # 64 on the main list, it is actually the fifth ranked blog with a publishing focus...
May 06, 2008
The Content Wrangler Makes Junta42 Top Content Marketing Blogs
TheContentWrangler.com ranks among the top 25 blogs in Junta42’s Top 42 Content Marketing Blogs list. The Top 42 list is designed to organize and feature the best blogs on the internet that discuss some aspect of content marketing...
May 06, 2008
Thank You For Your Support!
To paraphrase Bartles (or is it Jaymes?) I thank you for your support for Insight Buzz.The latest rankings just came out from Junta 42, which ranks the top content marketing blogs on the Net, and Insight Buzz just joined the list at a very respectable #30...
May 06, 2008
Content Marketing Blogs: We made the list!
Joe Pulizzi of Junta42 announces his Top 42 Blogs for content marketing this week, and WritingontheWeb.com, this blog, went from #25 to #24! He's getting more stringent on qualifications so I consider myself lucky indeed...
May 06, 2008
I made the list...the Junta Top 42 Content Marketing Blogs list that is
What a nice serendipity to find Conversational Media Marketing made the Junta42 Top 42 Content Marketing Blogs list... and at what is truly my lucky number, 13...
May 06, 2008
Junta42/B2B Study — The Rise of Content Marketing
According to a recent Junta42/BtoB Magazine study, almost 30% of businesses marketing budgets are allocated to their own content. That means, instead of creating an advertisement that runs along side traditional media, businesses are developing and executing their own content, essentially being their own media...
May 06, 2008
New Study: Marketers Spend Budgets on White Papers
According to a new study by B2B Magazine and Junta42 Match, about a third of marketer’s budgets are spent on custom content creation. Among that portion of the budget, half is spent on white papers...
May 05, 2008
It's like eHarmony, but for the custom publishing set
Former Penton Media executive Joe Pulizzi is ready to play matchmaker. Next month, Mr. Pulizzi, vice president of Penton's custom media group until going out on his own to found Z Squared Media last year, is launching Junta42 Match, an online forum for hooking marketers up with custom publishers...
May 05, 2008
24
A month without any (virtual) presence seemed unnatural but still the lack of time forced me into it. Yes the past months I noticed that a day has only 24 hours and when you take the biggest part away to work a little family time and a little sleeping time you notice quite quickly that a day has is extreme limitations. Anyway enough of this sorry for no posts stuff the flood of good news concerning my blog and the questions of the readers to resume forced me into the posting mood again...
May 05, 2008
Top 42 Content Marketing Blogs: Junta
Content marketing experts know all about the importance of a good blog in spreading a message, building a brand and creating a loyal audience. But not all experts are created equal, and neither are their blogs. Custom content education and marketing matching site Junta42 today announced the release of the second Top 42 Content Marketing Blogs, selected from among the more than one hundred blogs that specialize in the field...
May 05, 2008
Survey: Marketers prefer own custom content
According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use
in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house...
May 05, 2008
Rules for ROI in Custom Publishing
Junta42 founder Joe Pulizzi released a white paper, "The New Rules of Custom
Publishing," outlining nine strategies to thrive in custom publishing...
May 02, 2008
Rules for ROI in Custom Publishing
Junta42 founder Joe Pulizzi released a white paper, "The New Rules of Custom Publishing," outlining nine strategies to thrive in custom publishing. Here, we provide Pulizzi's nine steps to success...
May 01, 2008
On His 1st Blogiversary Joe P. Gives Us a Present
My pal, content marketing mentor, and book-writing partner, Joe Pulizzi is celebrating his 1st year in the blogging business with his Junta42.com blog. I would wish him many happy returns, but that might be superfluous since he is already getting plenty of happy returns from his devotion to quality content that he delivers with regular frequency...
May 01, 2008
How to Squeeze Our New 200 Page Book onto a Single Page
In the next few weeks, you’ll have the opportunity to read our new book, Get Content. Get Customers., hot off the proverbial presses. We’re pretty sure that you will find it relevant, valuable, and compelling in just the way that content marketing is supposed to be. But, in case you can’t wait for the book itself, here is a MindMap that lays out the entire tome on a virtual or actual page...
April 30, 2008
Why Lease When You Can Buy? — A Case for Content Marketing
We are in the middle of working on a video about content marketing and one of the key phrases we are using is “Why lease when you can buy?"...
April 21, 2008
Icebreakers: Teach By Example
We continue to get to know b2b media professionals through our weekly
icebreaker questions. This week, Joe Pulizzi, founder of Junta42 Match, a
site that pairs custom content providers with brand marketers, and Paul
Calento, SVP of strategic development for InfoWorld Media Group, answer the
question:...
April 01, 2008
Engage 'Em
Why do direct marketers have a such a tough job measuring the value of their
custom magazines, newsletters and microsites? One reason is that they're
often evaluated based on the amount of time a prospect or customer spends
with the information in print or online—an inexact science at best...
January 28, 2008
Off-Topic: Never Look A GIF Horse In The Mouth
I got an email recently from someone who congratulated me for making his list of the top 42 content marketing blogs. (To understand the relevance of the number 42, see the Hitchhiker’s Guide To The Universe)...
January 28, 2008
Where The Content Takes You
Last week, Eat Media VP Ian Alexander documented his surfing habits and found out he trusts who he knows and wants to know what they know...
January 26, 2008
If Content is King—Meet the Royal Court!
Whether we are talking "old" marketing or "new" one thing hasn't changed. If you aren't relevant, you won't survive the scrutiny of an audience that is time starved and attention span short...
January 24, 2008
The Junta42
I along with 41 others have been named to the Junta42 Top Blogs. It's an honor to be included with this group of distinguished bloggers, but if you were like me, you may not know what Junta42 is...
January 24, 2008
We’re 39! Thanks, Junta42
A tip of the virtual cap to Junta42, which has recognized our humble blog in its list of the top 42 marketing blogs...
January 23, 2008
Content Marketing. Who’s on Board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms...
January 23, 2008
"We're #26!, We're #26!"
It's not exactly the rallying cry of a championship team but I was pleased to see my Publishing 2020 blog came in at #26 on Junta42's premier list of the "Top 42 Content Marketing Blogs."...
January 23, 2008
The Rexblog makes Junta42's list
Our CEO, Rex Hammock, has been blogging regularly since 2001. And he's made a bit of a name for himself out there in the blogosphere. [He kills us for saying stuff like this. No, not "blogosphere." Well, he doesn't like that either. But he doesn't like us bragging on him.]...
January 23, 2008
Why I don’t like or use the term ‘content marketing’
(except when a potential client wants some)
It’s true, I’m not a fan of the term “content marketing” and would never apply that term to the work I do. That said, I really like some people who are evangelizing the use of the term “content marketing” who have honored this blog with a high ranking on a new list of bloggers who write about what they believe the term describes (more on that in a minute)...
January 23, 2008
The answer to life, the universe, and everything - or our
ranking in the Top Content Marketing Blogs
Talk about getting in under the wire! Joe Pulizzi and Junta42 just announced their inaugural list of the Top 42 Content Marketing Blogs - and wonder of wonders, The “A-Ha!” Blog came in at #42!...
January 23, 2008
ContentMarketingToday.com Named as Top Blog in Junta42 Index
In January 2006 the concept of content marketing hadn’t been given a name. In January 2007 42 bloggers have been singled out as content marketing power players. That signals the accelerating acceptance of an important trend...
January 22, 2008
There’s a New List in Town: Junta42 Must-Read Blogs
Junta42 is the latest publisher to launch a top marketing blogs list (42 top blogs plus another 40 runners up), this time focused specifically on blogs that deliver valuable information, insights and tips for 'content marketers.'...
January 22, 2008
Writing on the Web Makes Top 42 List
Congratulations go out to my partner, Patsi Krakoff and her blog, Writing on the Web, from coming in at #25 on Junta42's list of the Top 42 Content Marketing Blogs...
January 22, 2008
Stroke My Ego - We’re #38 And #1
THINKing has made the new Junta42 list of top 42 blogs. OK, at #38, we barely made the list. But we’re still on it! You might help us move up the list by giving us a “hitch”. That’s what Junta42 calls a vote...
January 21, 2008
Thanks…I Think
First sentence in an email I just received: "Hi Rob…I wanted to let you know that your blog ranked as the #52 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing."...
January 21, 2008
AttentionMax Named Junta42 Top Marketing Blog
AttentionMax today was ranked as the #27 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing...
January 15, 2008
The Care and Feeding of My Gigantic Ego
Like many people with oversized egos, I have tremendous appreciation for folks who don't walk around with a swollen head. That's one of the reasons I want to recommend a recent post at the Junta42 blog in which Joe Pulizzi admits to a mistake in trying to optimize his site for search...
January 15, 2008
Is the “Content Marketing Revolution” Already Here?
Junta42's Joe Pulizzi over at the Content Marketing Revolution blog has a number of posts custom content creators should read...
January 06, 2008
Content Marketing
I’ve told you about Junta42 before and its aim to help content marketers by providing a publishing platform...
January 04, 2008
Getting Custom Off The Ground:
Four keys to launching a custom media division.
Custom publishing is all the rage these days. Traditional publishing houses across the country are launching, either formally or informally, custom divisions of some nature. If you are considering a "custom" move, here, courtesy of Joe Pulizzi, chief content officer for Junta42, are some tips to keep in mind...
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