Traditional media may be shifting with the emergence of new media options, but it’s certainly not going away. The main difference is that today’s myriad media choices make even the best PR only one piece of the puzzle. The rules of public relations have changed, and we’re delighted to say that we got the memo.
What does all this mean for you? In a nutshell, there’s no longer any reason to depend
solely on getting in front of the right editor/producer/reporter so that they can share your story with
their audience. Instead, build your own with a content and information-rich website and social media program, you can create your media to build your audience.
Channel V Media works with you to create a content strategy and an outreach plan, and to design initiatives that attract attention across all media (PR), and increase website traffic and overall visibility and buzz with consumers (Audience Generation). Better still, we’ll ensure that our initiatives are integrated into your organization’s overall business objectives, and marketing and sales efforts.
CVM’s PR & Audience Generation work includes:
- Media Outreach
- Bylines & Features
- Online & Blogger Relations
- Speaking
- Events & Launches
- Product Rollout
