IBM

As part of the roll-out of its new BPM Blueprint and cloud computing solutions, IBM wanted to increase its visibility among CIOs and other high-level technology professionals, as well as highlight the company’s expertise on all things BPM and cloud. Central to this program is an educational webcast series aimed at demonstrating real-life business success cases. CVM knew that driving traffic to the webcast series would be tricky if it were overtly promotional or branded, so with the help of content-creator Stan Gibson, we launched a personalized social media and thought leadership program that allowed us to ease into the ongoing, online BPM and cloud conversations and drive registrants to IBM’s webcasts.

King Fish Media

King Fish Media works with top brands looking to become the media by launching their own content channels rather than “renting” space from existing outlets. Their work results in custom publications, video content, webcast series and other custom content that allows clients to compete with traditional media for audience attention. Because they’re consistently busy working miracles for their clients, however, King Fish never did the same for itself. And they knew they couldn’t. Determined to practice what they preach, their only viable option was to hire their competition to help them out. Fortunately, they found a friendly rival and partner in CVM. Our long-lasting partnership has spanned a series of initiatives, including PR, web development, custom research and social media, and has resulted in several landmark success stories.

brgr

brgr, a grass-fed beef burger restaurant, first opened its doors in Chelsea in 2007. In 2010, brgr opened a second restaurant on the Upper East Side. The brand had built a following among a loyal and enthusiastic core audience, but still needed a general consumer audience to understand the value and health benefits of grass-fed beef in order to generate wider brand awareness. With a custom blend of web work, social media, and traditional PR, Channel V Media helped launch the new restaurant, and continues to help the brand connect with audience through new and traditional media.

Expediting the Inevitable

Channel V Media is working with new healthcare-based gender advocacy organization Expediting the Inevitable (ETI) to bring its vision to life. Our work with Expediting the Inevitable spans our capabilities, starting with overall branding and website creation, and followed by an ongoing social media strategy, public relations program and content series. Our goal is to equip ETI with the tools necessary to bypass the barriers that traditionally plague social progress, and to support its new self-sustaining, bottom-up approach to expediting real societal change.

The Grossman Group

The Grossman Group celebrated its 10-year anniversary with a comprehensive identity overhaul, the release of a new book, and the introduction of a multi-media content strategy. With three disparate websites and no means of driving traffic or capturing interest, CVM launched its multi-tiered inbound marketing program with the conceptualization and development of a new, all-inclusive online company hub, and worked its way outward by introducing mobile apps, an educational e-book and landing page series, and a monthly newsletter program, as well as handling related social media and audience generation initiatives.

Cut & Paste

Cut&Paste is an annual digital design tournament that brings together graphic artists of all walks of life to showcase their craft onstage, in front of a live audience. When Cut&Paste expanded its tournament from 11 to 16 cities worldwide, they realized their previous grassroots and word-of-mouth initiatives weren’t going to be enough to fuel the ticket sales necessary to pack all of their venues. It was time to call in reinforcement.

55DSL

On its 15th anniversary, streetwear designer 55DSL teamed up with Cut&Paste to challenge designers to reinterpret the brand’s iconic shield logo for the 55DSL Logo Remix contest. CVM worked with the brands to publicize the contest in those places where avid designers congregate — blogs, industry news sites, magazines, and social media. Our work resulted in over 1,000 logo entries, widespread consumer attention, and an anniversary logo for 55DSL.

Online Marketing Connect

The Online Marketing Summit (OMS) was growing. The educational event was expanding from a once-a-year conference to a multi-city tour with a certification element. The founders needed a multifaceted, expert-driven content hub that would complement and advance the values of OMS, connecting with the existing audience and generating a new one. Channel V Media came in on the ground floor to envision and create an online community, recruit and guide content providers, and build the complete, centralized Online Marketing Connect destination.

Bob Guccione, Jr.

Bob Guccione, Jr. may be best known as the prince of Penthouse and for changing the face of rock-and-roll journalism with his edgy work as the founder of SPIN, but today he continues to have his hands (and heart and mind) in every aspect of publishing. No stranger to controversy, he regularly flies in the face of group-think and herd mentalities to challenge prevailing thinking about the direction of media and is never without a strong opinion. Undertaking a traditional PR campaign to advance a non-traditional man, Channel V Media handled media outreach for Bob during for the 25th anniversary of SPIN and beyond.

US Wellness Meats

Buzzwords like “green,” “sustainable” and “local” have recently made it into the zeitgeist, but today’s consumers want more than flashy marketing — they want information, education and a clear sense of where their goods are coming from. Though our client U.S. Wellness Meats has always upheld its mantra of “health for the land, health for the animal, and health for the consumer,” the company needed a website rebrand and PR program that focused on educating its consumer base in an accessible, reliable and honest way in light of the windfall of mainstream demand.

Maxymiser

Maxymiser is a global provider of website and mobile conversion management solutions for brands such as Time Warner Cable, Harper Collins, Lufthansa, and SONY. Their expertise and technical knowledge have resulted in substantially-increased profitability for their clients, but have also been their best kept secrets. CVM is now working with Maxymiser to put its online and mobile know-how to work for the company itself and thereby substantially increase its own profitability.

Hill-Rom

When health care equipment and medical technology systems provider Hill-Rom was looking to improve communication among senior leaders—a diverse group with a range of expertise and scattered across multiple countries and continents—the company turned to Channel V Media to create a high-security internal website that would be a hub and a destination for the senior leadership team. The resulting site allows the Hill-Rom senior leadership team to communicate easily and openly to align around company messaging, share news, post presentations, learn about fellow team members, and more.

Story Worldwide

Story Worldwide believes that the key to brand success is effective storytelling — in any channel, anywhere in the world. But as the story so often goes, the agency had never taken the time to tell its own tale. When Story Worldwide asked CVM to craft and implement an aggressive publicity strategy, we delved into the company’s inner workings to uncover its authentic storyline. Based on our findings, we decided to take a show-not-tell approach to publicizing the agency’s conquests, heroes, wisdom, and hard work. Fortunately, this story has a happy ending.

Crown Partners

Crown Partners marries enterprise-wide technology solutions with public-facing digital marketing, making it one of the only companies in the country to provide comprehensive internal and external eBusiness solutions to medium to large companies. Crown Partners increases clients’ profitability and customer experience by streamlining information among multiple business channels and processes. Channel V Media works with Crown Partners to get its thought leadership content and news out to the market and generate leads through inbound marketing.

Hunt Big Sales

With the launch of a brand new consultancy and the rising visibility of its prominent founder, Hunt Big Sales’ marketing needs ran the gamut. Channel V Media worked with the company every step of the way, starting with the development of an online home base, and was ultimately responsible for all branding, a number of online properties, an over-arching social media strategy, content series, and a successful lead generation program.

Daniel Waldschmidt

Dan Waldschmidt is a sales guy. If Tony Robbins had any energy or personality at all, he might look something like Dan. By the age of 30, Dan had built several multimillion-dollar companies, he was a sales consultant for Fortune 100 companies, he had a popular blog, and he was increasingly in demand as a speaker. But without a clear personal brand, a consolidated website, or any other centralized identity, Dan was hitting a wall. He needed to differentiate himself, and he turned to Channel V Media.

Rental on Kauai

The owners of a stunning home-away-from-home vacation property on the Hawaiian island of Kauai knew had a gem, but they were struggling to differentiate it from the countless properties on rental-by-owner websites. Channel V Media worked with the owners to create a website that captures the beauty of the property and Kauai; speaks to customer needs and interests; takes the risk out of renting site unseen; and is optimized for search. The end result is a content and design-rich site that is drawing interest from the owners’ ideal renters.

Free Price Alerts

Free Price Alerts is a free online and mobile tool that helps consumers track prices, follow sales and ultimately find the best deal. When the company launched and then subsequently announced that it had saved consumers over $10 million and increase, it turned to Channel V Media for its smart public relations outreach and implementation.

Carrabba’s

When Carrabba’s set out to create a mobile app that would add an interactive component to its customers’ in-restaurant experience, it turned to Channel V Media and partner King Fish Media for their mobile and content savvy. The soon-to-be-launched app will not only be engaging and educational, it will be free and thoughtful—all of which are certain to increase customer loyalty.

Sea Wolf

Sea Wolf the arcade game is now Sea Wolf the app...The 1976 classic is back for the iPhone and better than ever. Based on the popular WWII-themed game, the new Sea Wolf app preserves the details that shot the arcade game to instant popularity while taking advantage of the iOS platform, enhanced graphics, and tilt and touch technology. The app was released by Coastal Amusements and developed by Athyrio Games. Channel V Media is responsible for bringing the new format to market with a mix of public relations, social media, content marketing, and web development.

Paste

After folding their print version in September 2010, the dedicated Paste magazine founders put their heads down, got to work, and re-emerged with a new platform that not only re-defines who they are, but could help re-define the magazine industry as a whole. Channel V Media worked with Paste to announce its new incarnation, the “mPlayer,” to both a national audience and the magazine’s original cult fan base—all of whom applauded its innovation in visual and audio content, and reader/social interaction.

Just for Men

Just for Men — the line of hair coloring made, well, just for men, by Combe — is ever evolving with science and consumer needs, but the brand never loses sight of its target audience when making product innovations. Just for Men needed a series of print ads that would encourage men with graying hair to test their new products. Channel V Media created a print ad series based on the theme of “ Keep your youth, Lose your gray. ” in order to help Just for Men accomplish its goal.

Core Bamboo

Core Bamboo is a line of colorful organic and sustainable housewares that burst onto the scene in 2009. The company’s products were selling well in Bed, Bath & Beyond, on Amazon.com and via Zappos, but customers did not know the company by name. Core Bamboo enlisted Channel V Media’s help to broadcast its message of eco-friendliness, sustainability and tasteful home décor. After some audience-focused refreshes of Core Bamboo’s website, Channel V Media crafted a PR program that would reach the target audiences: “green” consumers, moms and those with an eye for home décor. It worked — Core Bamboo has been placed in publications like Shape, Cooking Light, Family Circle and Vegetarian Times.

Daisy Cakes

Learning to bake from her two loving grandmothers and her great aunt Daisy, Kim Daisy’s story is about as authentically Southern as they come. But Kim’s Southern story took a very Hollywood turn when she was picked to appear on the ABC primetime show “Shark Tank” where investors battle over (or reject) investment in young businesses. NYC real estate mogul Barbara Corcoran took a liking to Kim and her delicious homemade cakes, and in an instant, the most unlikely of partnerships was born. Kim’s growing cake empire, Daisy Cakes, is quickly becoming a regular fixture on the national food stage: TV, online and print, and food shows. Channel V Media handles Daisy Cakes’ press outreach and management in pursuit of making a bigger mark on the food...world.

ETL Associates

When Morgan Spurlock teamed up with ESPN to do a documentary on the world of sports agents, the film’s featured NFL agent, Eugene Lee of ETL Associates, teamed up with Channel V Media to do a mobile app for his players and soon-to-be professionals.

Missouri Wind Resources

Missouri Wind Resources (MWR) is a Midwest-based energy company committed to developing regional wind energy projects to boost local economies, increase employment rates and reestablish Missouri’s reputation as a leader in manufacturing and technology. MWR came to Channel V Media with its vision for an energy-independent future, but without website copy, strategy or design. Based on extensive research into the company, the wind industry and MWR’s plans for the future, Channel V Media created an investor-focused website that MWR is using to drive financial backing, to engage the community and to provide resources and information on alternative energy.

Green Candy

Green Candy is an online budgeting and assessment resource aimed at getting Gen Y on the right financial track. Because Green Candy is the brainchild of financial author, comedian and national TV/radio personality Peter Dunn (aka “Pete the Planner”) — someone who has made his name by making finance accessible and even humorous — we proposed placing the charismatic Dunn front and center of our program. Once he bought into the idea, we were able to leverage his charisma and financial expertise to introduce Green Candy to the masses.

Linda Brodsky, MD

Renowned Pediatric Otolaryngologist Dr. Linda Brodsky endured a 10-year gender discrimination battle against her New York State employer and was determined to speak out. Since the media’s interest in gender discrimination is frequently limited to the sensational and sexy gender stories, Channel V Media’s mission was clear: help Dr. Brodsky “become the media” with an online hub, a blog and an e-book. Our content and design initiatives coupled with a social media and PR outreach program were able to gain the public’s attention, drive traffic to her online story, and pique the media’s interest.

ES Research Group

As a company built on selling its expertise, industry data and other thought leadership material, ES Research Group initially resisted the idea of putting out free content for its prospects and clients. When they decided to launch a b2b lead generation program, however, they knew they needed to offer a compelling, value-forward proposition in order to drive downloads. It was then that ESR turned to Channel V Media for its extensive content expertise.

Gotham Greens

Gotham Greens is a NYC-based urban farm dedicated to growing the highest quality vegetables and culinary herbs for local restaurants and retailers...all in a rooftop greenhouse atop a grafittied warehouse in Brooklyn. Gotham Greens' ability to use clean, renewable energy to produce sustainable and pesticide-free produce has taken the city-farming phenomenon to an entirely new level, resulting in extensive media demand and business interest. The innovative city farmers have partnered with Channel V Media for the public launch of several new and exciting initiatives, to manage their growing PR program, and to properly disseminate their unique story.

House Party

Acting as the ultimate party planner, House Party connects its CPG and other brand clients with key consumers using the oldest known form of social networking: a good party. But beyond being the party hostess with the mostess, House Party’s value is derived from its tight-knit relationship with hundreds of thousands of future party hosts. CVM’s work with House Party therefore focuses on shouting about these relationships from the rooftops, as we know a loyal audience is very often a brand’s most valuable commodity.

Not for Tourists

Designed for locals who want to use their cities more effectively, and visitors who take precaution not to get stuck at tourist traps, Not For Tourists’s (NFT) series of city guides are decidedly more accessible than the Yellow Pages, more informative than Zagat’s, and more useful than your average tourist’s guide. Since being on the DL is part of the guide’s allure, NFT came to CVM when it needed help with a delicate operation: it needed to generate awareness of and build an audience for its brand-new iPhone app version of the guide — all without tipping off the tourists...

Cell Wellness

Supplement and natural health company Cell Wellness came to Channel V Media with the products and a plan, but no branding, logo or e-commerce website. After delving deep into background and mission of the brand, Channel V Media crafted a web strategy, product copy, site content and label and e-commerce site design. The end result? A destination for supplement, health and wellness fanatics.

Terra Chips

When Terra Chips introduced a Facebook application that allowed fans to submit their policy suggestions for the incoming president, they had some serious competition. With the Obama campaign, the Whitehouse, and other high-visibility groups also accepting online feedback, CVM helped Terra Chips corner the market with two demographics: chip lovers and bona fide Terra Chips fanatics.

Praxis

Praxis Consulting is a subrogation company that partners with the country’s largest auto insurers, which means their ideal audience for marketing and communication activities is limited and insular. Knowing this, CVM set out to speak to and reach this very specific audience using valuable content as the primary currency. Doing so meant depending on our creativity and imaginations to get the right messages in front of the right people from the offset.

Give Us Your Poor

Give US Your Poor (GUYP), the well-established but Boston-based national education campaign to end homelessness, was looking to make its mark in New York City, a city notorious for its causes, events and cause-based events. If GUYP was going to do things right, they would have to do it big... International big. The organization enlisted the help of world-renowned tenor Mario Frangoulis and several of his musical friends, and planned an all-star benefit concert at Jazz at Lincoln Center. Now they just needed sponsors and attendees. Though we were short on time, Channel V Media dove in to use GUYP’s best assets to create strategic relationships with sponsors and to conduct a PR-outreach campaign simultaneously.

Ergo Chef

Ergo Chef, a cutlery brand specializing in ergonomically-designed knives, set off on a massive growth trajectory when it launched its first celebrity-endorsed knife line. The release of the Guy Fieri Knuckle Sandwich Series was not only the brand’s first foray into the high-profile world of celebrity endorsements, it was also Ergo Chef’s chance to get the word out about its signature line and put its name on the map once and for all. But doing so required calling in reinforcement. CVM worked quickly to revamp Ergo Chef’s brand and online presence, and followed this with a multi-faceted marketing program, including a public relations program, social media consulting, and content creation.

Scion

When SCION teamed up with Cut&Paste to host an online competition to design a new website for J.U.i.C.E. (a nonprofit after-school program that serves Los Angeles’s underprivileged youth), CVM stepped in to spread the word to creatives of all backgrounds and disciplines. Our work contributed to the receipt of almost 200 website design entries... And ultimately, a new website for J.U.i.C.E.

Junta 42

Junta42 is an informational resource designed to help businesses of all sizes learn how to create valuable, relevant and compelling content. The company’s core message is that good content allows a company to bypass traditional media outlets and initiatives, and communicate directly with the consumer... Which is why its founder was cynical yet curious about the efficacy of public relations. Despite its upfront concerns, Junta42 didn’t want to overlook PR as a means of attracting attention to its launch. So, CVM set out to prove that PR wasn’t in conflict with its philosophy; in fact, it was yet another avenue through which valuable content could travel and reach consumers. In the process, we attracted widespread attention to the new resource by integrating the principles of content marketing into our ongoing public relations strategy.