What's so difficult about social media anyway?

The short answer? The "social" part...

Look strictly at the traditional offerings of the different types of marketing agencies out there, and it's quickly apparent that more than hierarchy and bureaucracy are making it difficult for traditional marketing agencies (or in-house marketing departments) to roll out their "social media programs." It's that they have to reorganize and learn new skills in order to offer something they've never offered before.

In this glorious (and accessible! Beautiful!) e-book, you will learn:

• Why bad social media happens to good brands
• What it takes to get noticed
• The unique functions of social media
• Where social media falls in the traditional marketing mix
• The difference between a social media campaign and program

And, as promised, 12 things you must consider when creating a social media program for your brand, company or clients...