Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Interview With The Agent: Eugene T. Lee

Financial Advisers’ New Generation Gap

Your 12-Step Social Action Plan

Call for backup! Channel V Media turns to the cloud

You've Got New Visitors at Your Site. Now What?

How Small Businesses Can Get Into the Mobile Game

Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)

Engage:Boomers

Top Social Media Firms In NYC Who Have PR Public Relations Background

Should you make consumers register for your free content?

A Celebrity Bank Card, if Not the Bankroll

The Weirdest Place to Find a Sales Lead

Ice Cream Social Media Scoops Flavorful Comments of all Kinds

When using social media for your company, the product or service offered must relate to your audience.

[...] Posting status updates is one way to create content and maintain your message, but let your audience generate random comments. A random comment teaches you how to interact through Social Media Listening, a concept from Channel V Media free e-book, Going Social.

Audience Generation 101: Why do I need to build my audience?

Audience Generation is a term that has been gaining momentum at the same rate as social media. But what is often considered a common vocabulary term by marketers, is sometimes pretty confusing to lay people. So I thought I would explain the ins and outs of audience generation in terms the general public might actually understand.

Profiles in Publishing #2: Ron Hogan, The Tao Redux and Channel V Books

I chatted with Gretel Going, partner/founder of Channel V Books, to learn more about her new book publishing venture:

Channel V Books arose out of the marketing and pr company Channel V Media [founded by partners Gretel Going and Kate Fleming], which works with business thought leaders and other industry experts to create and expand their individual or company platforms. Many of Channel V Media’s clients’ natural next step, following the establishment and growth of their platforms, was often to go out and seek a book deal from a traditional publishing house. Channel V Media would then launch PR and marketing campaigns to promote the book in order to earn back their advance. CVM ultimately realized that all they weren’t doing for these clients was publishing their books.

Green Lite

Professionals take note: Consumers are willing to go green, as long as it’s not too much work.

Legions of wannabe green consumers are "not armed with the knowledge or wherewithal to make the change," explained Genna Mazor, senior director of PR at Channel V Media.

She encouraged companies to develop products and services that don’t require consumers to change their habits. The key is to "tap into the average consumer’s desire to do good," without causing her "too much inconvenience."

Does HTML 5 Make “Rich vs. Reach” a False Choice?

[...] Maybe Adobe is bowing to pressure from ardent Web professionals like Scott Kellum, Lead Designer at Channel V Media, a digital and offline branding firm, serving the media and marketing sectors, among others. Kellum told me that HTML 5 “...will definitely move people away from Flash. It has many of the same functionalities with faster load times and better accessibility. HTML5 will help Flash as well: with the new caching methods you can now even run Flash apps offline.” Razorfish’s Scafidi, on the other hand, believes “on the platforms that support both [Flash and HTML 5] it will be the best technology that meets the business needs that will prevail.”

Although all three Web developers I interviewed would agree that Flash is still required for more sophisticated applications, Kellum seems to have put his finger on why HTML 5 may nonetheless dominate.

Boom Times for Young Workers Cost-Cutting, Layoffs Create Opportunities to Move Up Quickly and Acquire Responsibilities

[...]That’s what happened to Genna Mazor. In November 2008, two years out of college, she was hired as a lower-level project manager handling administrative tasks on large accounts at Channel V Media, a New York marketing agency that specializes in online media and book publishing. Then in early 2009, when the company started taking on smaller accounts — something it wouldn’t normally have done in better times — without hiring new staff, Ms. Mazor found herself working more directly with clients. The now 26-year-old became the main contact for several clients and went from researching and writing copy for their Web sites to making recommendations and presentations about their Web strategies.

Consumers Do Want To Be Green, But They Are Also Lazy

Most people want to do good, be healthy or be green, but there is one thing standing in their way: laziness. Throwing out (heck, even recycling) a plastic bottle is a lot easier than washing out that stainless steel water bottle each day. "Paper or plastic?" is easier to answer than remembering the super-stylish, eco-friendly tote that you’ve left in your car trunk (again). And running a half-empty dishwasher, while guilt-inducing, lets you sit on the couch just a little bit longer than you could if you were hand-washing the dishes.

Keys to Going Social

Keys to consider when developing a social media program for your business, your brand, or your clients...

Does Your Website Suck? Let Your Visitors Guide the Way.

Sure, you and I both know that a great user experience pays off. Even so, what we might not know is exactly how it pays off. Here are a few main points...

From Grain to Green: Marketing a Once — Conventional Farm

For most of his career, fifth-generation farmer John Wood did things the way his family had done for years: He used pesticides and fertilizers on his farm, fed his cattle grain and shipped them off to factory-like slaughterhouses, where they were "harvested" and packaged with whatever else had gone through the slaughterhouse that day.

The Unintentionally Successful Accidental Personal Brand

Survey Shows Increased Use of Content as a Marketing Tool

Need fuel to get the green light on a social media or content marketing project you’ve been pitching? Or maybe you’re looking for backup in your plea to increase your customer retention budget. A new marketing survey conducted by King Fish Media, in partnership with HubSpot, Junta42 and Upshot Institute, might be exactly what you’re looking for.

HubSpot Partners Leverage HubSpot’s CMS to Design, Build and Launch Custom Designed Websites

When building custom designed websites, most marketing agencies spend an excessive amount of time developing them from scratch and installing and configuring content management systems (CMS). Further, if an agency is interested in helping their clients implement a robust online marketing strategy, they usually incur additional expenses integrating a host of incompatible internet marketing services and software, such as seo tools, analytics tools, blogging and social media software.

Who Knew? LinkedIn is an Amazing Lead Generation Tool.

When I asked Tom if he thought his audience would benefit from an article on b-to-b lead generation, his answer was an obvious “yes,” so here I am. I do a ton of web, social media and content work with Tom, and he tells me that people ask him all the time to share some of his savvy trade secrets. Against his better judgment, I’m going to do exactly that in this post. Enjoy...

The 12-Step Social Media Program for Traditional Marketers

A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan. They’ve spelled out 12 key things you must consider when developing a social media program for your business.

14 Things Brands Should Consider When Looking for a Social Media Partner

Smaller creative agencies have historically had to fight the good fight to get work from large brands. But with the surge in demand for social media — which for all intents and purposes, falls into the “grassroots” category on a list of traditional services — there’s been a shift: larger creative agencies are looking for silent partners to implement social media projects for larger clients. And on the flip side — larger brands have made it clear that their big agencies can’t wrap their heads around social media quickly enough.

When The Margarita Man Knocks, You Let Him In!

Last night I went to two parties that couldn’t have been more different from each other. The first was at Porterhouse in the Time Warner Center (where the Time 100 was also being held — yeah, that red carpet wasn’t for you Wall Street types) and the second was with IDG TechNetwork where I felt like I had crashed an academic frat party and was warmly accepted by the small crowd regardless. Put on your sombreros and grab an empanada — it’s time to celebrate something!

The Content Marketers — List of "How To" Blog Posts

Gretel Going’s post on creating online content is very applicable to creating any other type of content as well. She says that content is all about your customer. It is not what a marketer thinks is important i.e., to talk about their product or services. Content should always be about the reader’s informational need. Gretel Going outlines a brief content strategy and recommends that you map content creation to specific goals.

PR Biz Flourishes Despite Downturn

Some companies are so savvy they don’t need to worry about the economy. And some hit the ground running. Channel V Media is just such a company, run by two ladies who navigate the 70-hour work week without even breaking a glisten, much less a sweat. Hooray for your one-year anniversary, Channel V Media!