Story Worldwide



Story Worldwide believes that the key to brand success is effective storytelling — in any channel, anywhere in the world. Incorporating this philosophy into campaigns for some of the world’s most-recognized brands, Story Worldwide is the driving force behind the post-advertising age. With its decidedly unorthodox approach to content production, Story Worldwide crosses traditional boundaries to redefine the way businesses engage their current and potential consumers. Story Worldwide’s signature approaches, "storytelling" and "narrative branding," set the stage for stand-out campaigns in what is an otherwise oversaturated industry. Story Worldwide has created loyal consumer audiences for companies including Unilever, Lexus, Coty, RCI and Agent Provocateur. With over 250 employees and offices in New York, Seattle, South Norwalk, London and Hong Kong, Story Worldwide is quietly leading the global post-advertising revolution.

Testimonial

Here are three things you may not know about Channel V:
  1. People ask what the V stands for. Go to the website and check out their blog...it says monologues.
  2. Kate and Gretel don't shower much. Especially on Fridays.
  3. You'll never guess who hung the wallpaper. (Hint: It was me.)

In other news, I wanted to toast you both and acknowledge why it is you've been spectacularly successful during the worst recession in recent memory and at a time when all others are struggling (all others except Story, that is). You have both been fearless since day one. You work as hard, if not harder, than anyone I know. You're passionate about your clients and the people you work with — to the extent that you sometimes make sacrifices to avoid hurting those you care about. Your intelligence and guile keep you on top of the fast-changing post PR world you inhabit and will firmly anchor you in the lead pack as others get left behind.

Your clients love you for your intelligence, charm, wit, guile, hard work, passion and authenticity, and those qualities are exactly what you'll need to continue your thrilling success in the future. It is really exciting to be able to witness, and occasionally take part in, the birth and growth of such a fabulous venture, with all of the victories and challenges along the way that are necessary in forming a brilliant organization. Here's to the next chapter: I can't wait to see how it unfolds.

—Simon Kelly
COO, Story Worldwide
(The surprise toast offered at CVM’s one-year anniversary party)