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July 1, 2008
New Book—Get Content. Get Customers.—Touts Custom Publishing as Top Marketing Tool.
Radical changes in buyer behavior in the last decade require equally radical changes in marketing...
June 23, 2008
Spraychel for President! Story Worldwide Proves that Brand Loyalty (Like Politics) is the Result of Really Good Storytelling.
Story Worldwide's latest campaign for Unilever's I Can't Believe It's Not Butter has Spraychel, the brand's mascot-cum-internet phenomenon, running for president of the fridge in the new online animated series'Spraychel for President'.
June 17, 2008
Three New Hires Reflect King Fish Media’s Rapidly-Growing Client Base and Increased Capabilities.
Salem, MA—King Fish Media®, the leading Private Media™ Solutions company, today announced three new hires, and the expansion of its client service, account management, web cast project management and creative/design services...
June 5, 2008
UPS Keeps Fans Coming Back with All the Big Brown (Horse) News.
As Big Brown has emerged as the horse to watch-the horse that could end a thirty-year Triple Crown dry spell-the United Parcel Service is finding itself at the center of a publicity windfall...
June 4, 2008
Go Greens! Eat Salad: Story Worldwide Puts the Digital in "Digital Garden"
for Launch of New Wish-Bone Line.
While most marketers stretch to incorporate "green" marketing strategies and products into their brand portfolios, going green is second-nature to the salad experts at Wish-Bone...
May 28, 2008
Story Worldwide Asks What Would You Do For a Klondike Bar (Oh, and $100,000)?.
You know the slogan. You can sing the jingle. And now's your chance to get in on the action...
May 21, 2008
The Butter Truth: Story Worldwide and Unilever's New Interactive Site Makes You Glad It's Not Butter...
Story Worldwide's new Web site for Unilever's I Can't Believe It's Not Butter doesn't fall into the trap of looking back on the 1950s with nostalgia...
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