How do we measure our success?

The following are sample quantitative metrics included in our
Internet Marketing Scorecards.
NOTE: The measurements provided in our scorecards vary by campaign.

Quantitative Measurements

The following are sample quantitative metrics included in our
Internet Marketing Scorecards.
NOTE: The measurements provided in our scorecards vary by campaign.

    SEO

  • Metadata

  • Heading summary

  • Image summary

  • Interior page analysis

  • Readability level

  • Google page rank

  • Indexed pages

  • Traffic rank

  • Last google crawl date

  • Inbound links

  • Keyword activity

    Social Media
    Specific measurements will depend on the platform(s) chosen for your campaign

  • Page views

  • Responses/ Comments

  • Number of followers, friends, fans or contacts

  • Content downloaded or embedded

  • Number of "shares"

  • Social Bookmarking activity

  • Pingbacks/ Outside mentions

  • RSS Subscriptions

  • Members

  • Most active users

  • Discussions

    Web Analytics/ Usability

  • Total Visitors

  • Unique Visitors

  • Bounce Rate

  • Most Popular Content

  • Referring Sites

  • Conversion rate

  • Downloads

  • Comparative Ranking of up to 5 competitors

  • Navigation

  • Design

  • Calls-to-action

  • Site search

  • Browser compatibility

  • Site Map.

Qualitative Measurements

We also take into consideration the qualitative measurements of success that we see every day. To those who run their businesses on a strict bottom line (and who doesn’t these days?), qualitative metrics such as “Had a good conversation with X,” “Made a connection with Y online,” or “Touted my expertise to Z” may not seem like business-boosting achievements in the grand scheme of things. But these on-the-ground connections and relationships are key indicators of brand perception, community engagement and other valuable intangibles.

The qualitative measurements
we’ll help you address:

  • Corporate/Brand Reputation: Online marketing and social media can profoundly enhance your image. These relationship-driven efforts directly engage customers and capitalize on transparency and authenticity not always available at the corporate or brand level.

  • Ratio of negative/positive relationships: To a lot of companies, an abundance of relationships with their customers is a scary proposition. But this is the way of the future: the Internet, and in particular, social media, has opened the flood gates for conversations and put an end to the one-way monologues that once characterized brand communications. By monitoring online commentary about you and responding to it as necessary, you have the power to shift negative perception to positive and to enhance the loyalty of brand enthusiasts.

  • Customer Retention: Personal connection with customers humanizes you and your company/brand. Consumers now expect to know that a company or brand is one comprised of individuals they can connect to and relate with rather than a faceless corporate conglomerate. Companies are increasingly making social media a large part of their customer retention program, embracing the value of open communication with customers.