The Official Blog of Channel V Media

The 12 Days of CVM

For the past three years, we’ve found ourselves scrambling to come up with the perfect holiday cards and client gifts. And every year we say we’re going to get a head start the next time around. This year was no different: We vowed. We scrambled. We (somehow) conquered.

Thanks to an inspired brainstorming sesh by Keely and Chad, this year’s cards feature the 12 Days of CVM—our bastardized twist on a classic song. And our client gifts were—what else?—alcohol. “CVMulled” is a proprietary (read: toxic) blend of wine, brandy, sugar, cloves, lemon zest, and a whole bunch of other stuff that Gretel and Kate threw in there one long Saturday in the kitchen.

Here are the top ten memorable quotes from the process, which may explain a few things…

  1. “We’re laying down the law on these things: no red, no green, no snow, no trees.”
  2. “Why is our card blue? We’ve never used blue for anything. Was Corporate Chad working on this card? Can I get Cool Chad back?
  3. “Everybody has to sign this card. You wouldn’t believe the ROI on handwriting. It’s like a blue ocean strategy out there!”
  4. “CVManhattans would be so much cooler, but also so much more expensive. And who even likes Manhattans?! CVMulled it is!”
  5. “Next year everybody gets a mug.”
  6. “Where’s the fifth day of CVM? There’s no fifth day!”
  7. “There are too many syllables in our 12 days; you can’t sing these words along to the song.”
  8. “I know! We’ll put snowflakes on the cards, and then put everybody’s faces in the snowflakes!” (“Why is my snowflake so ugly?”)
  9. “I just realized that mulled wine is just warm sangria.”
  10. “I hope no one actually drinks this stuff.”

With that, we’ll see you in the new year!

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