Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

  Jan 5, 2011

As you might expect, we have a lot of conversations about online marketing and encounter a lot of people who have some strong opinions.  In light of that, it should come as no surprise that we’ve started to see some patterns emerge… When it comes to any individual’s or company’s feelings about websites, social media, digital content, and the like,...

  Dec 21, 2010

For the past three years, we’ve found ourselves scrambling to come up with the perfect holiday cards and client gifts. And every year we say we’re going to get a head start the next time around. This year was no different: We vowed. We scrambled. We (somehow) conquered. Thanks to an inspired brainstorming sesh by Keely and Chad, this year’s cards...

  Dec 1, 2010

The 10 Dos and Don’ts of Taking Business Headshots That Don’t Totally Suck… As someone who takes pride in being in the business world, but not of the business world, I tend to view the sterile habits, practices, and trends that so often define business culture from an outsider’s perspective. This is to say, I find it pretty difficult to get down...

  Nov 16, 2010

Not only are we an agency that’s immersed in the social media world for work, we are essentially a living and breathing embodiment of the oversharing culture that has come to characterize the online medium and its culture… I was recently interviewed for a yet-to-be published article on office oversharing. (Don’t worry, I’m not going to scoop the reporter...

  Nov 2, 2010

When you create websites for a living, it’s a little embarrassing—and pretty much unacceptable—if your own site isn’t up to par (read: totally sucks). Plus, it’s exhausting to come up with new and creative excuses for a sorry site on a regular basis (even if the excuses are valid).* It’s here where the only choice is to give in and build a new site....