Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

  Mar 10, 2009

Even more exciting than taking on a new web project is taking on a web redesign project. I’m not sure why this is the case, but it brings me back to an old Brady Bunch episode where Marcia decides she’s going to take the geeky girl at school and gussy her up a bit. Of course, after taking off her glasses and letting down her hair, geek becomes chic and the...

  Feb 23, 2009

I know that everyone on the planet is talking about the new White House website, and no doubt Gretel-who of late has been reveling in her role as the Cubicle Critic (not to be confused with our client Gordon Plutsky, aka “the Cubicle Comedian”)- is going to be incredibly disappointed with me for jumping on the bandwagon, but I can’t help...

  Feb 6, 2009

Posted live from the Online Marketing Summit for the Online Marketing for Marketers blog I’m in a GREAT session with the lovely Tim Ash, President & CEO of SiteTuners.com. He covered a lot of good stuff, but skip to the bottom if you’re just interested in the list of 7 deadly sins. He says that if there’s one thing you’re going to...

  Feb 5, 2009

Posted live from the Online Marketing Summit for the Online Marketing for Marketers blog. Now I’m in a basic-level session where Michael Whitehouse, Senior Marketing Analyst of iPerceptions, is addressing the things that your site’s visitors tell you and how you can use that information to make your site better. Michael gets pretty philosophical...