Nov 16, 2010

Not only are we an agency that’s immersed in the social media world for work, we are essentially a living and breathing embodiment of the oversharing culture that has come to characterize the online medium and its culture… I was recently interviewed for a yet-to-be published article on office oversharing. (Don’t worry, I’m not going to scoop the reporter...

  May 27, 2009

What is it about social media that has even the most sophisticated adults in a tizzy about establishing their online identities through proven tactics such as…tiling an arbitrary image across a virtual profile page? I find it pretty intriguing to say the least and to my chagrin, we’ve been exposed to this oddity a lot lately in the form of calls...

  May 20, 2009

We recently held an accidental one-day social media retreat where we over-analyzed every traditional marketing industry’s contribution to the social media space. This conversation came as a result of having been approached by a handful of larger agencies that want to partner on social media projects for their larger clients while they figure out how to...

  Mar 17, 2009

The idea for this blog post came from my weekly phone conservation with one of my best friends, Leanne. As we discussed friends’, old friends’ and ex-friends’ Facebook updates, the conversation turned serious. It turns out that Leanne has established rules in the unlikely event that she’s taken from Earth before we get the chance to...

  Feb 18, 2009

Over the last few months, and the last couple of weeks specifically, we’ve received several calls from clients wondering how it is they can use this mystical Twitter thing. We’ll admit that we’ve had a love/hate relationship with Twitter ever since we started using it, and thus far we’ve been careful only to recommend it to clients who we think have ...

  Oct 7, 2008

I was watching Rick Sanchez’s coverage of Hurricane Gustav on CNN a little over a month ago when something awkward happened: he looked down at a strategically-placed laptop and began reading “tweets” from readers who were responding to his news coverage in real time on Twitter. Seconds later, proof that he was active on...