Apr 10, 2012

I love it when people share great stuff on social media. Thanks to friends, family, and acquaintances, I’ve stumbled across this, this, and plenty of other gems. Due to many self-introduced layers of filtering, my Facebook, Twitter, etc. feeds are filled with content from people I know I like.  That’s layer #1.  Layer #2?  I like to think that most...

  Nov 16, 2010

Not only are we an agency that’s immersed in the social media world for work, we are essentially a living and breathing embodiment of the oversharing culture that has come to characterize the online medium and its culture… I was recently interviewed for a yet-to-be published article on office oversharing. (Don’t worry, I’m not going to scoop the reporter...

  Nov 14, 2009

We have a client who refers to us as “Digital Aborigines”–a term he borrowed from the book Digital Aboriginal. He talks about our seemingly instinctual use of new media and technology as if it were something people of a certain age group are born with. Upon some investigation, I found an interesting, defining characteristic of this group:...

  Sep 12, 2009

Social media listening and RFPs have a lot in common. Okay, maybe not, but both are topics covered in two new incredibly useful resources–one free, one not. If you’re a sales or marketing professional, a hands-on entrepreneur, or if you work in business development, take note. FREE E-BOOK: Storylistening Through Social Media: Using Narrative...

  Sep 1, 2009

Formerly titled: “How Real Experts Can Use Fake Experts’ Tactics to Regain the Online Spotlight!” Just like upscale designer handbag companies have dealt with the effects of Canal Street knock-offs on their bottom line for years, the world’s experts are now finding themselves in a similar predicament: fake experts are stealing their...

  Jul 17, 2009

Around here we find our frequent conversations about social media ending with, “Hey, it’s not rocket science.” I know many people like to make it seem as though what we do is incredibly esoteric and that only the most experienced, knowledgeable person could even begin to think about undertaking it, but when it comes to social media,...