Dec 1, 2010

The 10 Dos and Don’ts of Taking Business Headshots That Don’t Totally Suck… As someone who takes pride in being in the business world, but not of the business world, I tend to view the sterile habits, practices, and trends that so often define business culture from an outsider’s perspective. This is to say, I find it pretty difficult to get down...

  Jan 29, 2010

Dan Waldschmidt’s website is a great example of a personal brand site that embodies the five tips outlined in this post* Although the concept of transforming yourself into a personal brand isn’t a new one, it’s more prevalent than ever these days. This is true for many reasons–the influence of Internet/social media, ego, and an ...

  Oct 28, 2009

This article was originally written for Dan Schawbel’s Personal Branding Blog. For most people there is one path to recognition, status and authority-slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the...

  Mar 26, 2009

Oh, boy. If you know me, you’re probably amused by the title of this post. A former English teacher, raised in a house where a slipped “between you and I” was never allowed to slide, and now paid to communicate effectively for others, I safely qualify as a grammar-obsessive. Of course, it makes sense that I’m that way-it is, after...

  Feb 26, 2009

Let’s pretend for the sake of this blog post that I went to speed dating at Kush Lounge last night for research reasons, and not because of the nagging-but loving-voice of my Jewish mother. As a public relations and marketing project manager, it is important to stay current with marketing trends and methods and speed dating is based on a unique and...

  Jun 10, 2008

(CLICK TO ENLARGE AND READ)* The other day I was talking to our new intern Will about the fact that authenticity–the act of being yourself and telling your own story–is all the rage these days. Brand marketers have caught wind of this innovative new trend and are desperately trying to pull the authenticity card to promote their products. This...