Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

  Jan 5, 2011

As you might expect, we have a lot of conversations about online marketing and encounter a lot of people who have some strong opinions.  In light of that, it should come as no surprise that we’ve started to see some patterns emerge… When it comes to any individual’s or company’s feelings about websites, social media, digital content, and the like,...

  May 27, 2009

What is it about social media that has even the most sophisticated adults in a tizzy about establishing their online identities through proven tactics such as…tiling an arbitrary image across a virtual profile page? I find it pretty intriguing to say the least and to my chagrin, we’ve been exposed to this oddity a lot lately in the form of calls...

  May 20, 2009

We recently held an accidental one-day social media retreat where we over-analyzed every traditional marketing industry’s contribution to the social media space. This conversation came as a result of having been approached by a handful of larger agencies that want to partner on social media projects for their larger clients while they figure out how to...

  Mar 10, 2009

Even more exciting than taking on a new web project is taking on a web redesign project. I’m not sure why this is the case, but it brings me back to an old Brady Bunch episode where Marcia decides she’s going to take the geeky girl at school and gussy her up a bit. Of course, after taking off her glasses and letting down her hair, geek becomes chic and the...

  Feb 19, 2009

Where the story begins…. I have a favorite pair of running shoes. The Brooks Adrenaline. I know them, I love them. I’ve gone through dozens of pairs in the last nearly ten years. I ran the NYC marathon in these shoes. I bought the first pair at a specialty running store, where I tried on about 15 different pairs and ran around city block while a...