Mar 23, 2011

There’s no need to make an insulting blanket statement about the marketing and revenue potential of mobile apps and sites, or to launch into endless exposition about these new platforms’ expansive reach. These things are a given, and marketers and non-marketers alike know they need to get in on the action. It’s the what, the how and the why that are less...

  Feb 16, 2011

A few days ago I attended the Vivienne Tam fashion show with a friend. Her company was a sponsor, so we got the star treatment—backstage access, front-row seats, all that. While doing our thing backstage, I spotted a tall, blonde model (what are the chances?), surrounded by photographers. She was posing with an iPhone that had a thing popping out of it....