Mar 20, 2012

Austin, Texas is a special place, a small island of liberal sanity—or insanity—thriving, somehow, in the red-state South. The city motto, “Keep Austin Weird”, is a brilliant bit of branding that gives the locals a license, along with some encouragement, to be different. And perhaps more importantly, the motto lets visitors know what to expect because,...

  Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

  Dec 1, 2010

The 10 Dos and Don’ts of Taking Business Headshots That Don’t Totally Suck… As someone who takes pride in being in the business world, but not of the business world, I tend to view the sterile habits, practices, and trends that so often define business culture from an outsider’s perspective. This is to say, I find it pretty difficult to get down...

  Nov 2, 2010

If you’ve worked with a pervert, a womanizer, or a garden variety douchebag, who simply can’t keep his (her?!) hands to himself, we need your stories for the Clients from Hell book (hitting online bookshelves November 1, 2010). And we need them now… We want to hear about client advances, copped feels, inappropriate gestures, weak double entendres,...

Well, here it is, practically the middle of January, and your New Year’s resolutions may have already taken a beating. (Chocolate cake, anyone?) If you’re searching for a way–any way–to make good on at least one set of resolutions, try making some that you have a powerful incentive to keep: resolutions for your business. 1. Make 2010...

  Oct 9, 2009

Due to a couple recent posts in which we’ve offered Congress some pointers for improving its talking points when communicating with the American public, Washington has been a regular fixture over at CVMonologues… (Click to enlarge) And we can’t blame them–clearly they could stand to ratchet up their PR initiatives. Or maybe...