The Official Blog of Channel V Media

8 Things to Consider When Designing a Site for Lead Generation and Inbound Marketing

8 Things to Consider When Designing a Site for Lead Generation and Inbound Marketing

  Nov 3, 2009

What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool? In the case of our client Praxis Consulting, a new website meant addressing their clients’ and prospects’ needs with content, content, content! Praxis is a subrogation services company, which...

10 Steps to Writing an eBook for Lead Generation

10 Steps to Writing an eBook for Lead Generation

  Aug 10, 2009

If you’ve read this blog before, you’ve already realized that we like telling you what to do. A lot. This serves a few purposes. First, we get to be the bosses, something we relish. Second, you learn something, which can’t hurt. And third, it establishes us as the “thought leaders” we are. You know, people who know what...

Live from OMS: Maximize Conversions and Revenue

Live from OMS: Maximize Conversions and Revenue

  Feb 5, 2009

Posted live from the Online Marketing Summit at the Online Marketing for Marketers blog Now I’m in the Advanced session, which is [not surprisingly] full considering today’s audience of savvy marketers. Olivier Chaine, CEO of Magnify360 is waxing poetic about the money pit that websites can be; why Google is often a big waste of money that’s...