Nov 3, 2009

What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool? In the case of our client Praxis Consulting, a new website meant addressing their clients’ and prospects’ needs with content, content, content! Praxis is a subrogation services company, which...

  Aug 10, 2009

If you’ve read this blog before, you’ve already realized that we like telling you what to do. A lot. This serves a few purposes. First, we get to be the bosses, something we relish. Second, you learn something, which can’t hurt. And third, it establishes us as the “thought leaders” we are. You know, people who know what...

  Jun 17, 2009

There was a time—not too long ago—when I firmly believed that LinkedIn was just one big job-seeking and networking love fest. And if you’ve been reading this blog for a while, you know our collective feelings about business people “networking” (in the most traditional and nauseating sense), and that this isn’t something I say...