Mar 24, 2010

Yep, us. Back in September, Drew McLellan and Gavin Heaton announced that they were getting ready for round three of their multi-author marketing book Age of Conversation. Having authored a chapter for AOC 2 and witnessing the laborious process Drew and Gavin endured to edit, design, publish and distribute the book, I was amused by the subject line they ...

  Oct 29, 2009

Our first official book came out today! And while we’d like to take full credit for it, I guess we should also give some recognition to the other 235 authors who contributed to it… The Age of Conversation 2: Why don’t they get it? is the collaborative product of 237 authors–all of whom work within the marketing industry, with, I’m...

  Sep 29, 2009

You know how the book publishing model is broken and how getting a solid and credible book to market is a complete nightmare? Well, we’ve got a solution. For the thousands of business-to-business authors and industry thought leaders looking for an alternative to self-publishing (but who aren’t exactly excited about the limitations that come with...

  Sep 12, 2009

Social media listening and RFPs have a lot in common. Okay, maybe not, but both are topics covered in two new incredibly useful resources–one free, one not. If you’re a sales or marketing professional, a hands-on entrepreneur, or if you work in business development, take note. FREE E-BOOK: Storylistening Through Social Media: Using Narrative...

  Aug 10, 2009

If you’ve read this blog before, you’ve already realized that we like telling you what to do. A lot. This serves a few purposes. First, we get to be the bosses, something we relish. Second, you learn something, which can’t hurt. And third, it establishes us as the “thought leaders” we are. You know, people who know what...

  Jun 9, 2009

We’re just as sick of reading about social media as everyone else out there, but despite all of the available literature, we can’t help but notice that people are still in need of some serious coaching in this space… In our new (and free) e-book—GOING SOCIAL… 12 key things you must consider when developing a social media program for...