Jul 17, 2009

Around here we find our frequent conversations about social media ending with, “Hey, it’s not rocket science.” I know many people like to make it seem as though what we do is incredibly esoteric and that only the most experienced, knowledgeable person could even begin to think about undertaking it, but when it comes to social media,...

  Jul 15, 2009

The term “Audience Generation” has been gaining in popularity lately due to its direct relevance to social media. But what is often considered common vocabulary by marketers, is sometimes pretty confusing to lay people. And because one of my goals in life is to not be like other marketers, I thought I would explain the ins and outs of audience...

  May 20, 2009

We recently held an accidental one-day social media retreat where we over-analyzed every traditional marketing industry’s contribution to the social media space. This conversation came as a result of having been approached by a handful of larger agencies that want to partner on social media projects for their larger clients while they figure out how to...

  Jul 3, 2008

Exhibit A: The guy sitting next to me at the airport right now. He’s trying to pick up the girl he’s sitting next to (note: it’s 7:49 a.m. so he better have some pretty compelling content for this tactic to work). Let’s listen on as he woos his unsuspecting victim, err, “customer”: Red Sox versus Yankees As it turns out, the...