The Official Blog of Channel V Media

Why “Truth in Advertising” Eludes Some People

Why “Truth in Advertising” Eludes Some People

  Jan 6, 2009

Formerly titled: Random things I thought about while hanging out in Indianapolis with my parents for the holidays… “Truth in advertising” is somewhat of an outdated phrase considering that advertising itself is in purgatory. Authenticity, loyalty and compassion have largely replaced old-fashioned manipulation tactics, but to those who grew...

PostAdvertising.com Launch Party at The Back Room

PostAdvertising.com Launch Party at The Back Room

  May 16, 2008

On Wednesday night, we hosted PostAdvertising.com‘s debutante ball at The Back Room on the Lower East Side. PostAdvertising.com is a new website intended to help advertisers help themselves. Or something like that. Touted as the site’s baptism, we invited friends, media folks and various social outcasts to “christen it in booze.” And...

Panel Notes: Mediabistro’s “The New Creative Agency”

Panel Notes: Mediabistro’s “The New Creative Agency”

  Mar 27, 2008

A couple of us went to Mediabistro’s panel “Advertising: The New Creative Agency” last night. Since we have clients in the advertising/marketing space, we wanted to hear what other companies were doing and how our clients stacked up in terms of their philosophies on the direction of the industry. I must say, we’re feeling pretty ...