Jan 12, 2011

When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by a smattering of disjointed brand components: a logo, a few product prototypes, a working product list, and a folder of supporting scientific data–most of which was too complicated for even the most discerning and informed consumer. The original packaging didn’t...

Well, here it is, practically the middle of January, and your New Year’s resolutions may have already taken a beating. (Chocolate cake, anyone?) If you’re searching for a way–any way–to make good on at least one set of resolutions, try making some that you have a powerful incentive to keep: resolutions for your business. 1. Make 2010...

  Aug 10, 2009

If you’ve read this blog before, you’ve already realized that we like telling you what to do. A lot. This serves a few purposes. First, we get to be the bosses, something we relish. Second, you learn something, which can’t hurt. And third, it establishes us as the “thought leaders” we are. You know, people who know what...

  Jul 1, 2009

Warning: this blog post may incite some very strong opinions. This is part one of a three-part series on coastal supremacy. In our office, there are two kinds of people: those who love California (me) and those who hate it (Kate and Gretel). The three of us could bicker endlessly about why California is or isn’t immensely better than New York City...

  Jun 4, 2009

Last week, I sat down to chat with a friend who I hadn’t spoken to in nearly a year. The friendship didn’t end well–there were complications to say the least–but he reached out to make amends, explain things, and start over. A few years ago, I may have rebuffed these attempts at reconciliation, but in the name of maturity and ...